In celebration of the 30th anniversary of China-Singapore relations, Touch Video Live Broadcast (TVLB) teamed up with Orientivity Group (Singapore) to host the second TVLB Online E-Sports Invitational on April 5, 2020.
Made possible thanks to cloud technology, this is the first time TVLB has held a live match-up telecast, successfully connecting China, Singapore and Myanmar.
This is also the first time TVLB, along with Edge Mediatech Pte Ltd, officially reached out to the e-sports culture well-loved by youths of Singapore.
Unfazed by virus pandemic
Even after companies in China were allowed to resume work, e-sports competitions still had to be postponed due to their large turnout. Despite that, with support from Electronic Sports Committee of Internet Society of China, TVLB and Orientivity were able to produce the original TVLB Online E-Sports Invitational, an international e-sports online tournament.
Impunity, Singapore’s team, faced off with TVLB’s team in a thrilling battle, with specially-invited e-sports commentators Zeng Weixuan and Liu Zifei providing commentary.
The competition, live-streamed on Chinese websites Huya and DouYu, saw nearly 100,000 viewers at its peak.
Behind the scenes of the competition
Yan Baitong, TVLB’s director, said the greatest challenge was ensuring and maintaining signal transmission among the three countries. By using cloud transmission technology, the signal was reproduced in Beijing studio.
After testing telecommunication networks in Beijing, Tokyo, Jakarta and Singapore, it was ultimately decided that Singapore would be the base for video transmissions.
In order to prevent network delay and ensure that the live broadcast signal remained smooth and clear, multiple stress tests were conducted among China, Singapore and Myanmar.
In-stream promotions
Live streams are currently one of the most popular channels for product promotions and advertising. TVLB, too, is no stranger and featured a bold innovation: a broadcasting truck.
Spotlight on the Floating Truck Ad
Picture this: While you’re tuning into the latest live stream, a slick little advertisement pops up—just hovering in the corner. Think of it as a digital billboard that’s less static and more interactive.
What the Ad Is Showcasing
The floating window flicks on with scrolling text and a splash of dynamic visuals. As it rolls, popular broadcasters on air add their lively commentary, giving you a friendly tour of the featured truck without you having to pause the stream.
Edge Mediatech Pte Ltd – The Brain Behind the Buzz
- Founded in Singapore by CSM and TVLB in late 2019.
- Mission: Take a deep dive into the e‑sports arena and become the go‑to crew for end‑to‑end competition services.
- With Yincubator’s backing, they’re gearing up to roll out their offerings on a global stage.
Why It Matters
By blending tech-savvy advertising with the fast-paced world of e‑sports, Edge Mediatech is not just broadcasting a truck—it’s broadcasting a lifestyle. And with Yincubator’s support, they’re plotting to make waves far beyond Singapore’s borders.
In short
Fast, funny, and forward‑thinking—this floating ad is a teaser for what Edge Mediatech is working on in the thrilling realm of e‑sports.
