Apple’s iPhone 13 Pro Is Now ProRes‑Ready (But It Won’t Be a Cheap Adventure)
Apple has rolled out a slick new camera feature on the iPhone 13 Pro family: ProRes video recording. Thanks to the upgraded A15 Bionic chip, a turbo‑charged video encoder/decoder, and a high‑speed flash storage pipeline, the phone can shoot and edit ProRes footage all the way up to 4K at 30 frames per second. If that sounds like a rocket science experience, you’re not alone.
What the Specs Say (And What They Don’t)
- 1080p / 30fps ProRes is available on every model.
- To snap in 4K / 30fps ProRes, you need at least a 256GB storage option.
- The 512GB and 1TB variants don’t provide any extra video capacity beyond what a 256GB can handle.
Apple’s press release masses this out nicely. But when you actually drag the price tag out, the drama kicks in.
The Price You’ll Pay to Upgrade
- 256GB iPhone 13 Pro: $1,819
- 256GB iPhone 13 Pro Max: $1,969
A simple “you want high‑quality video? You’re paying.” Get it? It’s a brutal reality check for anyone chasing 4K ProRes on a phone that doesn’t even realize a decent colour runtime shouldn’t break the bank.
When Can You Get Your Hands on It?
Pre‑orders open tomorrow (Sept 18), retail shipping starts on Sept 24, and the ProRes features arrive via a forthcoming iOS update. So you’ll get the gadgets faster than you get the software.
Why the Reveal Is Worth Talking About
Apple’s RAW‑style, professional‑grade ProRes support in a consumer phone is mind‑blowing for creators and video editors. Even so, the 256GB price point for the 4K variant feels a little…high‑end. It almost feels like you’re renting a premium office space just to chase the same output quality that half the industry can achieve for free on other devices.
And There’s More to Notice
Early benchmarks point out that the iPhone 13 Pro’s GPU is about 55% faster than the iPhone 12 Pro’s, suggesting not just storage but processing power is getting a serious upgrade.
In short, the iPhone 13 Pro gives you next‑level video tools, but it also comes with a hefty price tag that you’ll need to consider before taking the plunge.
