Skims & Fendi Team Up for a Sleek New Collection
In a move that’s sure to catch the eye of fashion lovers and celebrity fans alike, Kim Kardashian West’s shapewear empire, Skims has joined forces with Italian luxury house Fendi to bring a fresh line of body‑hugging apparel. The duo announced the collaboration on Monday, October 25, and the collection will hit the shelves on November 9.
Behind the Design
While Skims has already carved out a niche in the active‑wear market, this partnership adds a high‑fashion twist. The collection was designed by none other than Kardashian West herself and British designer Kim Jones—who also steers Dior’s menswear. Jones is a maestro at turning pop culture collaborations into fashion gold.
Celebrity‑In‑spired Love
- Fendi’s prior celeb tie‑ins: Nicki Minaj and Joshua Vides.
- Jones’ men’s spring square: a Dior collab with Travis Scott.
- Versace & Fendi mash‑up: the “Fendace” capsule that mixed Greek motifs with Fendi monograms.
Why This Matters
In a media ecosystem brimming with buzz, luxury houses are leaning into “star power” to differentiate. By bringing Kardashian’s youthful fanbase and Jones’ design prowess to the table, Skims and Fendi aim to generate mass hype while staying true to their distinct brand identities.
Skims’ Rapid Rise
Since its launch in 2019, Skims has rapidly grown—valued at $1.6 billion (SGD 2.2 billion) in April—and the style has seen a surge in popularity among younger shoppers. Kim’s massive social-media presence has kept the brand front‑and‑center for trendsetters worldwide.
Get ready for a September release that marries comfort and luxury—watch this space for a wardrobe that’s both shapely and sophisticated.
