How a Winter Trip to Hokkaido Turned Into a Perfume‑Powered Love Story
Ever sniffed something that instantly dropped you back into a memory? Jason Lee—entrepreneur, dad of four and the Instagram persona “The Perfume Man”—has a story that blends nostalgia, romance, and a sprinkle of entrepreneurial charm.
From Lavender and Cedar to a Proposal
Jason recalls a snowy escape:
“Years ago, during winter, I traveled to Hokkaido with my ex‑girlfriend,” he says, licking his lips at the scent of Japanese lavender, green tea, cedar wood that seemed to wrap every corner of the island.
He was so moved by the aroma that, back home, he re‑crafted that scent and sealed it in a little perfume bottle. Then, under the soft glow of a kitchen light, he knelt, presented the bottle, and asked for her hand.
Fast forward to today—she’s not just his ex; she’s his wife, and that fragrant proposal was the secret sauce that turned “yes” into forever. (Jason hopes there were a few other reasons, too.)
From Wedding Favor to Business Boom
“That scent became our wedding favor,” he chuckles, flipping the bottle now part of a set of ceremonies. “The rave reviews pulled me into the perfume game. Fast forward to two lonely‑men’ beaches—nay, three outlets—and I’m still obsessed with that calming, soothing blend.
Meet Six: The Artisanal Fragrance Label
- Founded in 2016: Started as a passion project not covered in textbooks.
- Recognized in 2021: Made With Passion spotlighted the brand for championing local lifestyle.
- Mission beyond scent: They aim to boost mental wellness—especially a hot topic in these times of social distancing, where stress, especially for young parents, is at a new peak.
Why Smell Matters
Jason = the man who knows the power of aroma. He explains how a well‑chosen fragrance can pull the brain into calm mode, reducing the everyday jitters of parenting.
When you ask him what makes Six unique, he jokes that it’s not just a bottle, but a bottle that informs your mood. “Cutie,” he says, referring to the bottle, “smells like a hug from your grandparent while driving a truck in the autumn heat.”
Quick Takeaway
Smells aren’t just smells. They’re memories, emotions, and, yes, business gold‑mines. Jason’s journey from a nuzzle of lavender in Hokkaido to a thriving perfume line proves the scent‑based side of entrepreneurship can be as heartfelt as it is lucrative.
Apparently, the sales of Six’s home fragrances went up since people have been homebound more than ever over the past couple of years. Which kinds of fragrances have people been gravitating toward this period, and why do you think that is?
Meet the Mood‑Makers: Hikaru & Sleep Returns
Hikaru isn’t just a name—it’s a little burst of sunshine in a bottle, packing the zesty punch of Japanese yuzu, the gentle whisper of dandelion, and a floral kiss of jasmine.
Why You’ll Love It
- Instant Cheery Boost – Think of it as a thermos of positivity for your day.
- Clean, Fresh Scents – No heavy chemicals, just real, lively aromas.
- Fragrance‑Smart – Tested behind the scenes to make sure it hits the right notes.
Sleep Returns – Your Late‑Night Sidekick
Imagine a perfume that whispers you to dreamland: the woody undertones, aromatic hints, and that clean, citrusy finish keep your nights stress‑free.
- Calm‑Inducing Woods – A subtle oak vibe to ease tension.
- Citrus‑Laced Calm – Fresh, bright, yet grounding.
- Science‑Backed – Printers and experiments confirm it’s not just a fancy scent.
The Big Picture
Two rollercoaster years have taught us that shoppers crave more than just a pleasant perfume. They want value—fragrance that lifts spirits or helps them catch Z’s. These two scents marry beauty and practicality so you get the best of both worlds.
Ready to upgrade your scent game? Let Hikaru be your happy‑hour soundtrack and Sleep Returns your bedtime guardian angel.
On top of running your company, you’re a father of 4! To what extent do your kids understand what you do for a living?
Welcome to the Aroma Toolbox
Picture this: the family dog sits up in the living room, turns its head, smirks, and says, “I need to smell that again.” That’s your kid’s brain doing a quick scent‑check. If you want to turn your house into a nest of cozy vibes, or keep the little ones calm before bedtime, you’re in the right place. Below are some fire‑proof fragrance suggestions that’ll turn your home into a scented scrapbook and help those mini‑buddgies drift off peacefully.
Here’s the Deal: Tools for Every Mood
- Cozy Zen – Think low‑key, aromatic comfort. Use candles or diffusers with lavender, sandalwood, or warm amber. The scent gently floats around the room and signals, “Chill out, we’re good here.”
- Kids‑Calm Kit – Kids often need a gentle chemical hug. Chamomile, vanilla, and a splash of citrus made from oranges or yuzu can soothe anxious minds and set the stage for a dreamy nap.
- Power Packed Ox – Classic apple‑in‑the‑air vibes of fruit still stand strong in households. “Which candles are in the house?” You could pair a fresh apple or a citrus burst with a hint of mint for a crisp, lively palette.
What’s Your Best Friend?
Some households’ best ally is the all‑time favorite, Lavender. Its soothing fragrance works well when you want bedtime haze lifted and kids to fall asleep quickly. Try the “Sleep Returns” or “Good Old” line for a blend that transports sleep from ordinary to special.
Quick Picker’s List
- 27 °F Biei – A smell that sets the scene with notes of coriander, orange blossom, and mandarin orange. It’s a “home‑nice” fragrance that keeps the room sizzling with positivity.
- Night Owl – Think lavender + bergamot + a touch of basil and it works like a charm.
- Dream Breeze – With lavender, sweet vanilla and a splash of iris, it’s a minimal but effective treat for a child’s calming routine.
Every scent brings a different feature. Some help kids rest, some give a domestic sigh of comfort, and some just raise the house’s vibe to “coziness is now on the table.” So at home, make sure your fragrance arsenal matches the mood you want. It’s like a “home‑scentavey” for the whole family, whether you’re doing late‑night snack-time or just a quick nap.
What advice would you give to your children, if they decided to follow your footsteps and go into fragrances?
Find Your Purpose
Ever feel that little spark that says, “I’m meant to do something great?” Grab it, unleash it, and let it light up your everyday hustle.
Manifesting It in Your Works
- Turn that spark into a project that makes you sit up straight with excitement.
- Make every task a chance to showcase what you’re truly about.
- Let authenticity guide the quality and choice of each piece you put out.
Giving Back: It’s More Than a Donation
Giving back isn’t just about throwing money into a pot. It’s about making a tangible difference, turning “help” into a real ripple of change.
How to Make a Difference
- Share your time, skills, or resources where they matter most.
- Spread positivity—think of it as a meme of kindness.
- Encourage others to find their purpose and join the ripple.
Remember
When your purpose meets action and your generosity meets impact, that’s when life really starts to sparkle.
Singapore has ranked high on lists of most overworked countries and most fatigued cities. How can we use scents to either help us power through our work, or to recover from all the stress?
Turn Your Space Into a Smell‑Sational Haven
Ever wondered how some places feel instantly cozy while others just… meh? The secret’s in the scent you’re putting on the map. Being intentional about fragrance placement can literally change the vibe of a room.
Why Fragrances Matter at Different Zones
- Living Room – calm, inviting aromas (think vanilla, sandalwood). They’re the backdrop for movie nights and cozy chats.
- Bedroom – fresh, subtle scents (lavender, jasmine) to boost nighttime serenity.
- Bathroom – crisp, clean fragrances that “wake up” the senses every morning.
- Home Office – energizing zests (peppermint, citrus) to keep focus high.
- Car – a dash of citrus or mint to keep the journey feeling fresh.
Meet the Tiny Titan: Mini Nebulizers
Take a peek at our mini nebulizers—the small but mighty tools that can turn any corner into a fragrance hotspot.
What Makes Them Stand Out?
- USB‑Chargeable – Forget worrying about battery changes. Plug it in like your phone and it’s ready to go.
- Timer Settings – Set it from 10 minutes to 8 hours. No more “accidentally lingered” smells; everything timed to perfection.
- Intensity Control – Sprinkle a light mist for a subtle aroma, or go full-on for a room-filling scent.
- Compact Size – Slip it into a drawer, attach it to a bike, or bring it along for a road trip. They’re the ultimate travel companion.
How to Use Them Like a Pro
- Start with the living space and match the scent with your mood: “I’m a calm soul” or “Let’s get pumped!”
- Turn on the timer to a 30‑minute cycle for a quick refresher between meetings.
- Adjust the intensity to avoid turning your home into a perfume ad. You don’t want to spend $5 on a lemon scent that makes you drool for a week.
- When in your car, a light burst of mint can keep you from feeling stuck in a “yawn zone.”
Final Thought
So next time you’re picking out a fragrance, think of it as smart décor—you’re not just filling a room with smell; you’re curating an experience. Those tiny nebulizers might just be the best secret weapon in your home‑upgrade arsenal.
You’ve also created a scent, Ujong, as “an interpretation of Singapore in the year 2065.” Can you share with us a little about this scent and the creative process that went into crafting it?
Scent of a Future Singapore
Imagine stepping into a scent that feels like home—no ghost of the past, but a hug from tomorrow. That’s the vibe Ujong is brewing, a fragrance that whispers of a Singapore that is still proud of its values but excited about 2065.
Remembering the Roots, Dreaming Ahead
Since the day Singapore gained independence, we’ve marched forward, but heart‑beats still echo three timeless beats: reliability, incorruptibility, inclusivity. Ujong’s blend taps into that rhythm and adds a fresh beat for the future.
What the Fragrance Says About 2065
- Pure, clean notes—like a promise that nothing will slip through.
- A hint of local flora, mangrove and durian, reminding us of the island’s wild side.
- A subtle musk that stays even when city‑lights blaze hard—because tomorrow’s Singapore will still stay grounded.
Getting the Scent Experience
Ujong won’t “show you” the scent in a box; instead, it invites you to feel it in everyday moments—coffee breaks, airport rides, and even street art strolls.
Why It Matters
Think of scent as a feel‑good hug that can “cool down” the world’s “most fatigued country.” When you breathe it, you’re reminded that rest isn’t only for the body—it’s a collective breath of future‑hope.
Learn More—In Your Own Language
Zap to Scent by Six’s social channels (no links added) to catch how the scent can transform a quiet moment into a dreamy transport to SG100.
Showtime on IGTV
Catch Jason on Uniqlo SG’s IGTV on November 25, where he talks about how this scent can help us recharge all the way to 2065.
