Apple’s iPhone 13 Sales Are Drying Out, According to Bloomberg
In a surprising spill‑over from behind the scenes, Apple apparently has handed a heads‑up to its suppliers: the demand for the iPhone 13 isn’t ramping up as it ought to before the holiday shopping spree.
What’s the Clue?
- Timing Trouble – With the Omicron variant and rising prices, shoppers are being a bit more cautious about big tech splurges.
- Longer Lines – Supply chain hiccups mean the iPhone 13 might be arriving slower than usual, and that’s driving some upgrade‑drivers away.
- Cool‑Off Production – Apple pulled back on manufacturing to juggle the chip shortage. The iPad got the short end of the stick to free up parts for the iPhone.
The result? Even after all that shuffling, DigiTimes estimates that the iPhone 13 will only finally meet the market’s demands in February 2022.
Big Picture Snapshot
- Apple plans no huge advance orders for next year, since the shortfall might already have been fixed.
- “We’re still expecting some supply constraints this quarter for both iPhone and iPad,” Apple’s CEO Tim Cook said in a recent note.
- Despite the ramp‑ups, it looks like the iPhone 13 lines will stay a bit murky for a while.
As the tech giant navigates these snags, one thing’s clear: the Apple fanfare for the iPhone 13 is taking a pause, and the holiday season may see a quieter chorus than the company had picked up on.
