EA Play Live: The Big Chill in EA’s Summer Spectacular
When people think of summer hype, most of them picture EA Play Live—the event where EA turns up the volume on its biggest announcements, trailers, and peeks into the future. But this year? The buzz is a little muted because the studio decided not to host the show.
Why the Hiccup?
According to a IGN report, an EA spokesperson told fans, “This year things aren’t lining up to showcase everything together. We’re busy at our world‑class studios and will drop new insights as each project gets ready.” So instead of a single-packed date, the company’s playing the long game.
From 2016 to 2021: A Quick Throwback
- 2016: First launch of EA Play Live.
- 2017‑2020: Fans could hit the ground running and try games before release.
- 2021: Pandemic pivot to a virtual format.
- 2021 onwards: Seamlessly stitched in with the legendary E3.
This annual tradition has been the go‑to place for gamers to feel the pulse of the next big thing—think EA Sports, a Dead Space reboot, and more.
Is It a Blessing in Disguise?
Not exactly a cancellation; it’s more of a “stay tuned” announcement. By releasing details piecemeal, EA can keep the hype fresh and avoid a rushed, underwhelming trailer dump.
“We’ll reveal much more about these projects when the time is right for each of them.”
Instead of rushing tapes and demos that might let players down, this approach ensures each project gets the spotlight it deserves—only when it’s fully polished.
The Bottom Line
The event’s pause might feel disappointing, but it also means the next big titles will drop at just the right moment, keeping excitement alive. Fingers crossed that EA Play Live returns soon, with all the drama and electric enthusiasm that fans love.
This piece originally appeared on Geek Culture.
