Eric Nam buys out U.S. screenings of Crazy Rich Asians to curb piracy and boost fans’ experience.

Eric Nam buys out U.S. screenings of Crazy Rich Asians to curb piracy and boost fans’ experience.

Eric Nam’s Bold Move to Boost “Crazy Rich Asians”

On the 16th of August, the 30‑year‑old Korean‑American pop star and songwriter Eric Nam, along with his brothers, pulled a stunt that would have Hollywood scratching its head. They bought every single seat at two theatres—one in their hometown of Atlanta and another in Minneapolis—ruling the house on August 19.

Why He’s Doing It (and How It Works)

  • First‑Time Free Comes: Fans got a chance to watch the film for free on a first‑come, first‑served basis. Only if a seat was available—otherwise, plans had to shift.
  • “We’re Not Just Tech Geeks”: In a heartfelt note on Instagram, Nam said he was tired of being pigeonholed by mainstream media. “We’re not just tech geeks, maths nerds, and ninja assassins. We’re brilliant, beautiful, sexy, hot, and much more.”
  • Inclusivity Is Key: He reminded everyone that watching the movie isn’t exclusive to Asians. “Everyone’s welcome to enjoy the show and be part of the movement. The more diverse, the merrier.”

What’s Next?

Stay tuned: Nam will appear in Singapore next month to host HallyuPopFest 2018, continuing his mission to support Asian representation in media.

All this news first came from The New Paper. If you’d like to see the original interview or share the story, please ask for permission.