Apple’s Car Rumor Saga: A Story of Hope & Skepticism
Short On The Road—Apple’s famed appetite for innovation has sparked a curious tapestry of whispers: the tech giant might one day drive behind the wheel. But for years now, the only evidence we’ve seen has been the sound of idle speculation.
Volkswagen’s Take
During hub.berlin, Herbert Diess, the power behind Volkswagen, tossed a few polite doubts into the mix. He admitted:
“I’m not sure if Apple will actually bring cars to the market in the end. It would be a big effort.”
Yet he didn’t pull the rug out from under the idea entirely—just shifted the focus: Apple likely wants to re‑engineer car software, especially after their CarPlay updates revealed at WWDC 2022.
What CarPlay Does Now
- Customisable, bigger displays that could sit across a driver’s entire dashboard.
- Even a plugin for automakers to update the instrument cluster on the fly.
These moves hint at a future where Apple may dominate the arbitration pane inside a car, making the inside of a vehicle feel more like an iPhone than a gearshift.
Rumour HQ: Porsche & More
Since last year, the whisper network has suggested Apple is holding conversations with multiple automakers and suppliers. Pointers say they’ve been huddling with Porsche on a possible partnership—because every studio thinks “Porsche‑Apple” sounds like a new legendary tune.
The Bloomberg outlet, following the circuit, tipped… Apple could drop their own car into the market in 2025.
Quick Recap
- Apple’s rumored car venture—still no concrete reveal.
- VW CEO Diess doubts the completion, but expects an anti‑car‑software collaboration.
- CarPlay’s next-gen: adaptable big screens, cluster makeover.
- Talks with Porsche; other dealers may join the entourage.
- Bloomberg clues at 2025 debut.
Stay tuned, folks: meanwhile, keep pressing “Play” on your CarPlay—Apple’s next big move might just surprise us in the garage!
