When YouTube Stars Fight, Even the Rings Get a Bit Crazy
Scoreboard: Numbers That Make the Doorbell Ring
Manchester Arena turned into a live‑action circus with 15,000 fans in the seats while the online boom was even bigger – 773,000 people hit $10 to stream the bout on YouTube. Add the 1.2 million viewers on pirate streams and you’ve got a blockbuster that will leave Logan Paul and KSI laughing all the way to the bank.
Who Won? The Debate Is Still Hot, but the Real Winner Is Cash
A “majority draw” left the verdict open, but whether that’s good or bad for the fighters is irrelevant. Both sides can wager on a rematch because the crowd on the net was all about the spectacle, not the scorecard.
What Makes Fans’ Eyes Light Up?
Logan Paul’s soup‑up controversies and KSI’s “YouTube swagger” turned the 6‑round showdown into a headline wonder. Together they own 37 million subscribers – a proven recipe for turning a kick‑boxing match into a money‑making marvel. An earlier fight of KSI’s with fellow YouTuber Joe Weller pulled in 1.6 million online viewers, showing that the audience is just as hungry for digital drama as they are for sporting glory.
Strict Bumpers Reject the Match
- British Boxing Board of Control said the fight needed official approval, but neither Joe nor Logan had a license.
- Carl Frampton, a seasoned champion, lamoured that the event stole the spotlight from his own title defence.
- Eddie Hearn, the promoter behind Anthony Joshua, grew almost nauseated by the match, yet praised its commercial brilliance.
- Steve Bunce a veteran columnist, called it “a joke, a shambles, and downright ridiculous.”
It’s Not About the Gloves – It’s About the Green
Even the pros can’t deny that the purchase of fame has turned boxing from sport to spectacle. “The real interest is the face‑to‑face of two internet icons,” Eddie noted. “Not a step‑up to the pro‑ring.”
