Apple Employees Rally Behind AppleToo to End Workplace Bias
Why It Matters
A group of Apple staffers have banded together to create AppleToo, a collective aimed at confronting discrimination and harassment within the company. They’ve launched a dedicated website that opens a window into real worker experiences—something Apple’s secretive culture has kept out of the public eye for far too long.
Inside the Movement
- “No More Silence”: The site’s tagline says Apple has been avoiding scrutiny, and that’s simply unacceptable.
- “We’ve Tried Everything”: From talking to leadership, to reaching out to the People team, and escalating through Business Conduct, the group reports that none of those avenues produced change.
- “It’s Time to Think Different”: The rallying cry echoes Apple’s own innovation mantra—this time for workplace fairness instead of products.
The Culture of Secrecy
AppleToo’s narrative paints a picture of an “opaque, intimidating fortress” where accusations of injustice are met with isolation, degradation, and even gaslighting. Employees feel that the company’s culture deliberately walls them in, preventing them from seeking accountability.
The Story Behind the Sites
AppleToo launched an online platform where workers can share anecdotes, ask for help, and build solidarity without the fear of retaliation. The site is a deliberate step away from corporate channels, aiming to empower staff to do what’s right together.
What Comes Next?
- Advocacy groups hope to pressure Apple to adopt transparent policies.
- Employees are calling for real change in hiring, training, and support—no longer leaving it to questionable internal pathways.
- To all Apple insiders: this is a chance to revive the spirit of “Think Different” by putting people first.
Twitter and Discord accounts to spread the word
The AppleToo group reportedly consists of 15 members, some of which currently work at Apple while some do not currently work at the company. The organizers of the group have also created a Twitter account dedicated to it, alongside the website. To spread the word of the organization to as many people as possible, the group has shared the news on a Discord server which has approximately 200 people who work at Apple.Advertisements
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Timnit Gebru, who worked at Apple before leaving the company to join the search giant Google, has also joined the organizers to push the effort. Gebru was fired from Google last year and she had spoken out openly about the culture at the company which incorporates racism and discrimination. However, she had not spoken out about her time at Apple ever before.
“I experienced so many egregious things when I was at Apple, and always wondered how they manage to get out of the spotlight. I’m happy to see that Apple workers are organizing. It is past time for Apple to be held accountable, ” Gebru told The Verge.
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