Creative Technologies Stock Takes Off After US Launch Hype
Shares jump 12.6 per cent, landing at S$6.08
Morning buzz over the planned Super X‑Fi launch in the U.S. sent the Singapore-listed player flying. Investors pushed the price up by nearly 70 cents in a single day, a clear sign that the market thinks the new audio tech is going to make a splash.
Why the hype matters
Creative’s home‑grown fan base has seen a roller‑coaster ride, climbing as much as 600 % in a week back in March. Even though the peak hit S$8.75 then, the fresh U.S. news has rekindled that frenzy.
Sim Wong Hoo’s vision
“It’s still early days yet,” the CEO told reporters, pointing out that Singapore is a tiny playground compared to the U.S. He added, “I want every headphone wearer on the planet to experience the magic of Super X‑Fi.” Ads, pre‑orders, and a burst of inquiries from America signal that the product is turning heads far beyond its borders.
Product rollout details
- The SXFI AMP headphone amplifier will open pre‑orders on Thursday, roughly six weeks after the first local sales.
- Price in the U.S.: US$149.99; locally it sits at S$219.
- Early sales figures are tantalizing—600 units sold in the first 20 minutes, but the full numbers remain under wraps.
Financial outlook
Creative’s last full‑year review in August highlighted that Super X‑Fi sales are expected to be a significant revenue driver for the current year.
Analyst thoughts (and a little skepticism)
- Sachin Mittal, DBS gave a base‑case value of S$5.56, soaring to S$8.10 only if the brand nets 3.1 M+ users and sees an unusually enthusiastic uptake. Sounds like a “hot ticket” if you can afford the ride.
- UOB Kay Hian’s Foo Zhi Wei cautioned that even a S$5 price tag feels steep for the initial Singapore launch. “It’s a stretch,” he said.
- Marc Tan, KGI Securities urged traders to stay patient until sales data surfaces. He pointed out that the stock hit a six‑month high on Sept 24 during the domestic launch announcement, only to lull in 17 of the following 26 days. “Expect a roller‑coaster unless we see concrete figures,” he advised.
- William Tng, CGS‑CIMB noted that price spikes are likely whenever the company drops new Super X‑Fi headlines.
Bottom line
Creative Technologies’ stock is riding a wave of optimism—like a surfer catching a perfect swell—thanks to U.S. expansion plans. But as analysts point out, the real test will be in actual sales numbers and how the tech stacks up against competitors. Until then, the hop‑scotch of the market will probably continue.
