Cheese Toasts Take Over: The New Fave in 2018
Just three weeks into the new year and we’re already riding a cheese‑fueled roller coaster. The days of queuing for cheese‑tea and raclette cheese are behind us – just like last year’s trends. Now, the cheese toast is the must‑try craze you can’t miss.
Who’s Behind the Melt‑ery Magic?
Chiizu began its journey as a cheese‑fries playground when co‑founders Keeratikorn Letlumchaiyakorn and Pornphan Petchdara discovered their sweet spot for all things cheese while working in Australia and Europe. Fast forward, and they’ve taken it from fries to cheesy toasts and even a range of quirky drinks. Their Instagram‑ready Hokkaido‑style cheese toast has found homes in Bangkok, Korea, and now Singapore.
Where to Snag Your Slice
Ready to taste? Takeaway kiosks pop up at:
- White Sands Shopping Centre
- 313@Somerset
- VivoCity
- The Clementi Mall
Flavor Highlights
- Original – classic gooey delight
- Charcoal – smoky punch for the bold
- Chocolate – sweet twist for the adventurous
Price Tag
At just $3.80 per toast, it’s as easy on your wallet as it is on your taste buds.
So, if you’re hunting for the next big thing, grab a cheese toast, snap a pic, and share with your friends. Because in 2018, a slice of cheese wizardry is the real hero of the foodie scene.

Cheese, Crunch, and a Dash of Wi‑Fi‑Scented Sweetness in Central Singapore
Picture this: a small, charming cafe tucked into White Sands, 313@Somerset, VivoCity, and The Clementi Mall, ready to serve up a snack so cheesy it might just make your taste buds throw a rave. The team behind the place is a puzzle of passion and puree—(Say Chili Zu), they’re calling it.
What Makes It Uniquely Cheesy
It all starts with a special import: Japanese milk. Think of it as the secret sauce that transforms ordinary cheddar into a silky, silky crunch. MOZZARELLA is the star, but it’s not the only performer—every bean there is a mash‑up of flavors that whisper “premium.” Their bread is fresh off the oven, airy, butter‑kissed, and just the right amount of crispy.
While the menu is still T‑Shirt size, you can expect the full spread, complete with cheese fries and a range of drinks, to premiere in February. Until then, they’re letting curiosity—and your Instagram feed—take the lead.
Flavor Showdown (and a Photo‑Op)
- Original – The base that’s all butter & crumbly, like a cloud of vanilla. My first bite was a bit damp because I was busy snapping pics of the cute bear sleeve, but the cheesy pull was on point.
- Chocolate – A chocolaty twist that gives a hint of sweet cocoa. It tasted a bit sugary—a nice switch if you’re a flavor explorer.
- Charcoal – The gunmetal grilled bread. This one’s pure Instagram gold: the black toast counterpoint gives your cheese pull a dramatic whiff of studio lighting.
Give the Charcoal one a try and watch that white cheese flare against the dark toast—picture‑perfect for a highlight reel.
Why the Flavor Pack is Worth It
Honestly? You’d almost forget about the extra sweet notes in Chocolate, as the bread is so gentle that nothing swallows your cheese’s personality. No surprise taste battles here—everything nails the mushy, melty, and mouth‑watering mail.
Two Words to Ponder: Beautiful, Oily
Just a heads‑up: the butter-coated toast can leave you with a greasy finger situation. Grab a wet wipe. That’s the only kink; otherwise, you’ll be schmoozing with a snack that’s perfect for a “quick bite” between shopping or a quick getaway between a morning meeting and lunch.
Where and When to Drop In
Locations: White Sands Shopping Centre, 313@Somerset, VivoCity, and The Clementi Mall.
Hours: 10 am – 10 pm every day.
Learn More: www.saychiizu.com (scroll through the menu for the full butter‑butting treat).
