My Melody Mania Hits Singapore
Picture this: I was blissfully unaware of My Melody until McDonald’s rolled out a social‑media tease last Monday.
“A cute bunny that took Japan by storm is landing in Singapore on Dec 6. Grab yours before it’s gone!”
The hype hit my gut. I had to make it happen before the rush.
The Low‑Down on My Melody
- My Melody is a rabbit from the mythical Mariland forest (no idea where that is).
- She’s a cookie‑loving baker who spends her days producing goodies with her mom.
- Her favorite treat is almond pound cake—and she shares it with her best pal, a mouse named Flat.
- She’s practically BFF with Hello Kitty, the biggest Sanrio icon.
So, why is McDonald’s selling this bunny bundle instead of Hello Kitty?
The answer? My Melody wasn’t the “Japan‑storming” icon that got the Hello Kitty spotlight, so McDonald’s played it safe.
Remember the Hello Kitty Queue Fiasco?
Back in 2013, McDonald’s was a near‑daily obsession for Singaporeans to line up for Hello Kitty merch. It got so out of hand that the next year they moved the mouthless feline online, and the long‑line drama vanished faster than a pop‑star’s career.
Fast forward to this year—McDonald’s wanted to revive the queue vibe for the new My Melody holder while keeping it low‑key.
My 2 a.m. Epic Quest
At 2 a.m. last Thursday, I slid into the 24‑hour outlet in Yew Tee, only to find a “My Melody” queue spot set up but completely empty.
I thought I was early—so I headed home, woke up, and returned at 4:30 a.m. to snag a full half‑hour line.
Everyone’s waiting for this cute bunny is a whole community vibe—the same feeling I had back when I desperately queued for the Hello Kitty Singing Bone (2013).
Only two holders? You’re basically the lucky one.
I snagged one out of a max of five per customer, but by 11:30 a.m., the island‑wide “My Melody” hold‑out was gone.
Show‑Off and Grief
Armed with my freshly‑saved bunny, I flashed it in a WhatsApp group of old classmates. One fired an emoji: Rolling On The Floor Laughing (ROFL).
Another warned: “The hackers on Carousell are selling them from $20–$50.”
So, I went bold—list my holder for $1,001 on Carousell.
Why? Because I could.
So far, it has 10 likes. My potential profit? Exactly $993.10 on one minimalist holder.
Who’m I kidding? It’s a win‑win for the moment.
Funny Note
Who can say My Melody isn’t the next thing to keep us laughing on the floor—just like the meme‑culture of Singaporeatic humor?
Takeaway
When the clocks strike the early morning, the quest for a My Melody holder is like a quirky chase across the island—full of silent smiles, postponed moments, and a dash of optimism. If it can’t pull you out of queueland, it can bring the Cute Bunny into your ceiling.
Until now, that’s all I’ve got to brag about.
