Lady Gaga’s New Beauty Empire
What’s already on the docket
Just when you thought A Star Is Born was the peak of Gaga’s glitter‑galore career, she drops a new lead‑in for a line of cosmetics. The Haus Beauty website is live, though it’s still a sleek blank canvas—no product sneak peeks, no launch date, just a simple sign‑up form where you can stay in the loop.
Trademark—because she’s a genius, not a jock
Early last year, her company, Ate My Heart Inc., officially filed for the “Haus Beauty” trademark with the U.S. Patent and Trademark Office. The filing blasted out a laundry list of beauty items that could land on the shelves (or your vanity):
- Cosmetics & makeup basics like foundations, cheek colors, eyebrows, lipsticks, lip gloss, eyeliner, and eyeshadow
- Fragrances & perfumery, from perfume to body oils and body powders
- Skincare essentials such as facial cleansers, toners, and even some avant‑garde “skin treatments”
- And not just high‑school buzzwords—she’s got non‑medicated lip care, lip liners, and a whole range of products that celebrate color and texture
Why this is a buzz‑worthy moment
Gaga isn’t new to the lipstick game—she famously teamed up with MAC’s “Viva Glam” line back in 2017—but this time she’s rolling her own label. That means a brand that elbows with her iconic flair, from the “Haus” aesthetic to an edgy, artistic spin on beauty.
What this means for fans
Fans have three things to do right now:
- Hit up hausbeauty.com and claim that email slot so you get the inside scoop straight to your inbox.
- Check out the trademark sheet to see just how deep her beauty ambitions run (read spoiler: it’s huge).
- Hold onto your glasses—hopefully the launch won’t feel like an eternity of “stay tuned.”
Bottom line
There’s a pink room of possibilities that Gaga is carving, and your face is set to become the canvas. Stay tuned, because the next big pop‑cult beauty wave is probably coming with a hint of piano, a splash of bold color, and a house‑fronted vibe.
