Tokyo’s 24‑Hour “No‑Adult‑Mag” Mission
7‑Eleven and its rival Lawson are pulling the plug on adult magazines from their shelves, just in time for the world rugby spectacle and the coming summer Olympic throw‑down.
Why a sudden clean‑up?
- Global spotlight – the country will host crowds of tourists in record numbers. Nothing about “adult” magazines should be the first thing travelers notice.
- Minor sales hit – only about 1 % of overall sales, so the change barely dents the bottom line.
- New shelf space – ripe for fresh veggies, quick‑grab snacks, and high‑end products that cater to the modern, on‑the‑go shopper.
Seven & i Holdings, the mastermind behind 20,700 7‑Eleven stores nationwide, said the decision followed a careful review of “various opinions.” 5,000 outlets already never carried adult content.
Changed customer habits
Once a haven for boxed lunches, 7‑Eleven now sees more working women juggling jobs, kids, and a life of convenience. They’re turning to cut‑vegetable packs that they can toss into a pan in Minutes, not minutes of rummaging through a magazine aisle.
“The way people use 7‑Eleven has changed over the years,” the spokesperson explained. “We can sell other merchandise in the newly available space, and it feels like a win for everyone.”
