When Auto‑Locks Go Rogue
Picture this: a Gojek ride turns into a showdown straight out of a sitcom. The driver says, “It’s auto‑lock, buddy,” while the passenger yells, “You took me hostage!” The 7‑minute clip has racked up nearly 700,000 views and more than 11,000 shares—proof that a good joke travels faster than a taxi.
The Viral Sparks
- Gojek Driver – Mr. Kamaruzzaman Abdul Latiff, defending his car’s automatic doors.
- Passenger – a lady who jumped into hostage mode over a lock‑jaw issue.
- Public Reaction – comments ranged from “Just roll it” to “Can we get a safety‑kit app?”
Organisations Jump‑In
Within days, several groups sprouted memes and ads to ride the wave.
Singapore Civil Defence Force
SCDF spun a photo of a medic and a walkie‑talkie. The caption read: “It doesn’t matter who you are, we’ll get you to the hospital.” They pressed Gojek to remind folks that for non‑emergencies, a taxi, Grab, or Gojek was fine. The post also added, “Our doors auto‑lock for your safety, so don’t be alarmed.”
Caltex Singapore
Caltex drew a cartoon: Mr. Latiff on one side, the passenger frowning on the other. The witty line: “Your cars have auto‑lock, but your seatbelt doesn’t. Buckle up!” And yes—sometimes she didn’t even wear a seatbelt in the footage.
Singapore Air Force
FAA pilots gave a thumbs‑up in the cockpit, with a cheeky note: “When front and back seats work together to keep the skies safe, even during the festive season. The canopy auto‑locks for safety!”
ASUS Republic of Gamers
Asus used #NotTakingYouHostage and paired it with a laptop that had its own auto‑lock, captioned “When even a laptop has an auto‑lock feature.”
Smove (Local Car Rental)
Smove promised that “our cars come with central locking, so you’ll never hear someone say they’re kidnapped.” They playfully urged to “Keep calm and unlock from the inside.”
Click‑Punch Statistics
By 7 pm on Sunday, SCDF’s post had racked up 6,800 shares and over 11,000 reactions. Caltex’s stunt got about 6,000 shares, with 5,400 likes and comments.
Feelings in the Comments
- Jason Yong: “I see what you did there, nice one hahaha!”
- Ken Yeo KH: “Ha, ha. Even the Air Force guys are giving a crack at it!”
In the end, the incident reminds us all that a witty line about auto‑locks can turn a boring ride into a sharing goldmine—and that “it’s auto‑lock” might just be the catchphrase for future viral moments.
