Let’s get straight to the point cuz we know you probably won’t read anything after this and just want to know the address of Aaron Wong’s new mee hoon kueh stall:
Blk 18, Bedok South Road, #01-45, Singapore 460018:
If you’re still reading this, the MasterChef Singapore Season 1 finalist and professional photographer wants to reiterate: “It’s a coffee shop. Stall no 5. We are right in the middle, so you won’t miss us.”
He adds: “We will operate all day from 8am to 8pm. So for those who complain we close too early, now you can have us all day!”
And so far so good: the 44-year-old hawker who opened his first Jiak Song mee hoon kueh stall in Telok Blangah in 2020 in the middle of the Covid-19 pandemic, happily reported that he sold out all 500 bowls of his popular dish at the Bedok stall on its first day of opening on July 3.
We caught up with Aaron about the new setup, answering the call of Eastsiders, and the importance of preserving our UNESCO-recognised hawker culture.
Was it part of your plan to expand and open another mee hoon kueh stall? What prompted you to do so?
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There had always been plans and hopes to expand. I guess that’s anyone’s dream when they start a business. But I kinda took it a step at a time to see how the first stall would do – that’s why it took over 10 months.
In this time, we’ve received plenty of feedback from people all over Singapore, hoping that we could be nearer to them. However, as we all know, times are really bad now, and the uncertainty of another lockdown/CB/HA/whatever-you-want-to- call-it is a very real and scary factor.
ALSO READ: Ghim Moh Market & Food Centre: 10 best hawker stalls to try
But while many may say it’s unwise to invest now, we feel that the show must go on because pandemic or not, we need to keep the hawker culture alive. So we decided to put our money where our mouth is and go for it instead of digging a hole in the sand and waiting out this pandemic.
As for why we opened in the East? Well, that’s simply because there have been so many Eastsiders ask for it, that we simply couldn’t ignore them. So to all these guys, we heard you!
Will Eastsiders get the same menu? Or will you have any special items?
You know that saying, “if it ain’t broke, don’t fix it”! ? So yes, we have the same menu in Bedok as the original stall. If you loved us at Telok Blangah, you’ll love us here.
Ehhh… but will you be the one cooking? Eastsiders will want you to be the cook leh. Will you keep making journeys to the east?
My Grand Culinary Adventure
Hold onto your hats, because I’m about to turn a month of local flavors into a full‑blown taste‑tasting marathon.
What’s the plan?
- Staying on site for at least one month—that’s right, twelve glorious weeks of edible exploration.
- Running right between the two stalls like a foodie‑sized messenger pigeon.
- Sampling every dish that rolls onto the grill each day. Yep, I’ll be spoon‑checking the menu 24/7.
- Ensuring you, dear reader, get the juiciest, most mouth‑watering bites that I can brag about to the world.
Why you’ll love it
Picture this: you’re sipping a fresh drink while the aroma of sizzling meats tickles your senses and you’re in the front row of the flavor show. My mission is simple—I’ll audit the stalls, score the snacks, and make sure every bite sings. So grab a seat, relax, and let me do the tasting on your behalf. “Jiak song song!”—that’s our tasty promise, delivered day‑by‑day.
What are you most looking forward to with this stall? Do you foresee Eastsider customers being very different from Southsiders?
I somehow always feel that Eastsiders are all the foodie folks. I dunno why I have this impression, maybe because there’s so much good food there? So I’m very excited to feed these guys!
That said, I think eating (besides complaining) is our national pastime, and we all love to travel for food. So north, south, east or west, this is still our Little Red Dot – and nothing brings us closer together than good food!
It has been quite jialat for hawkers during this pandemic, but thankfully, things seem to be looking up. Why is it so important to keep our UNESCO-recognised hawker culture alive?
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Yes, times are bad. In fact the recent Covid cluster at Bukit Merah hit us pretty bad too. But like I always say, the show must go on. This stupid pandemic has already taken so much from us, we cannot let it take our food too.
Also, to maintain our UNESCO status, we need to ensure that there is progression in the hawker culture, if not we lose that as well.
So we really want to keep the scene lively and share good news rather than always hearing grim stories of hawkers closing. We are really biting a bullet here. So come support us so that we can keep bringing you good food – not just in Bedok, but at our original Telok Blangah stall as well.
All about Aaron…
Read more about and watch this MasterChef Singapore Season 1 finalist in action here on Wonderwall.sg.
Remastered: Hawker 2.0 – Yes, You can have work-life balance as a hawker
Watch the video above and let Aaron prove to you that, yes, you can actually achieve work-life balance as a hawker – and perhaps this will inspire you to consider advancing and preserving our beloved UNESCO – recognised hawker culture.
Despite Covid-19 sitch, Our fave ah beng opens a mee hoon kueh stall
From Talk to Treat: Aaron’s Mee Hoon Kueh Crusade During a Pandemic
What Sparked the Idea?
Aaron had been chatting about hawker delights for years, always dreaming of a tiny stall deep in the heart of Singapore’s food scene. “I’ve been telling myself for a while that this is where I should start,” he said, with a grin that betrayed his excitement.
Why He Took the Leap
He wanted to prove that passion can outweigh hesitation. “After years of talking, I’ve decided to put my money where my mouth is and help keep hawker culture alive,” Aaron declared. “Pandemic? That’s just a footnote in the story.”
The Baked Blueprint
- Choice of the Cake – It was all about mee hoon kueh, the sweet noodle cake that sits on every hawker menu.
- Supply Chain Setup – Navigating lockdown restrictions was a joke: “I had to do my own delivery list, from flour to sugar to those little sesame seeds.”
- Rooster‑Tail‑Pranks – He added a little humor. “I stumbled over the mosaic of instructions, gagged on the handshake warning, but eventually found the right heat setting.”
- Business Plan – With a line item for “hygiene bottles” and one for “this‑is‑no‑COVID‑outsourcers,” the budget almost sounded like a sitcom episode.
The Big Launch Day
On the threshold of 2020, he strode into his tiny stall with a removable mask in one hand and a huge smile in the other. The doors opened, the aroma hit the air, and customers started humming “sizzling in the corner.” Aaron’s story became a grassroots legend: a dream amid a global scare.
The Ripple Effect
His humble venture did more than satisfy taste buds. It revived a waning hawker soundscape, reminded the city that tradition can outlast a pandemic, and showed that effort with a sprinkle of humor goes a long way. Aaron now turns his stall into a “conversation corner” where folks can chat about recipes, memories, and the absurdity of a mall‑free world.
Weekends at home: Watch Aaron Wong’s survival cookbook video series
A Quick Fix for Foodies: Aaron Wong’s Stay‑Home Survival Cookbook
Feeling like a chef stuck inside your own kitchen? “Aaron Wong’s Stay‑Home Survival Cookbook” brings the hawker‑centre flair straight to your stovetop. It’s a DIY video series packed with mouth‑watering hacks, practical tips, and a few side‑by‑side chuckles that will keep you glued to the screen.
What Makes It a Must‑Watch?
- Step‑by‑step skill building – Aaron walks you through each recipe as if you’re cooking beside him.
- Quick fix hacks – From dealing with pantry staples to turning leftovers into delicious meals.
- Life‑hacker vibe – Handy tips for saving time, money, and fighting kitchen chaos.
- Feel‑good factor – He adds humor and heartfelt anecdotes to keep the mood light.
Why Binge‑Watching Is Your New Best Friend
Think of each episode as a mini‑masterclass. Whether you’re craving fried rice or want to master the perfect chicken satay dip, Aaron’s hand‑on approach makes complex dishes accessible—no culinary degree required.
Chef’s One‑liner
“If you can’t get the real market, let me bring it to your kitchen—silk, spice, and all that jazz.” – Aaron, smiling.
Cross‑Referenced Culinary Love: Tiong Bahru Market & Food Centre
While Aaron’s series is a joy‑ride into home cooking, you can’t ignore the real deal—Tiong Bahru Market & Food Centre. It’s just around the corner, where you’ll find authentic hawker stalls ready to inspire your next kitchen adventure.
So play, taste, experiment, and maybe step out for a real taste of hawker food when you’re ready. Your living room has never been a cozier kitchen!
