Apple Slashes Vision Pro Production Numbers
According to the well‑known Apple analyst Ming‑Chi Kuo, the tech giant is trimming the production of its Vision Pro AR/VR headset after a disappointing market performance. The headset, still limited to the U.S. market, has seen its expected sales figures cut back from the initial 700,000–800,000 units in 2024 to a more realistic 400,000–450,000.
Why the Numbers Dropped
At a price tag of $3,500, the Vision Pro is a high‑end gadget that only a niche group of tech aficionados could afford. The anticipated demand has fallen short, and Apple’s internal predictions reflect that reality.
Key Figures
- Initial market consensus: 700,000–800,000 units
- Updated production estimate: 400,000–450,000 units
- Price: $3,500 per unit
What This Means for the Future
The cut in production signifies that Apple may be re‑evaluating its strategy for the Vision Pro. With demand falling, the company could focus on improving the product or shifting its attention toward more accessible devices.
Many users return Apple’s AR/VR headset
Apple Vision Pro: The Love‑Hate Saga
When Apple dropped its Vision Pro headset, the hype rail was on full blast—fans were buzzing, excited, and ready to dive into the next‑gen AR experience. But what followed was a chorus of complaints that look more like a concert of discontent than a triumphant fan‑farewell.
Short‑Term Fantasy, Long‑Term Discomfort
- Weight Warning: The device feels like a small weighty puzzle on your head. Many users reported it “wobbles” the moment it hits the world.
- Strap Stress: The strap placement is… less than a hug‑and‑keep‑tight. Users had to patch‑work it with extra padding, else the strap became an irritant.
Why Heads Turned to Pain and Eyes Turned to Red
Those who took the Vision Pro home early found their experience cut short by:
- Headaches that started 10 minutes after the first session.
- Motion sickness that felt like a 3‑D movie—except the “plot” was a dizzying virtual world.
- Dry, red eyes that turned the headset into a DIY veterinary clinic for your own eyeballs.
Apple’s Customer‑Friendly Escape Hatch
Fortunately, Apple offers a 14‑day return window. That means fans still buzzing with optimism can swap the headset back for a refund, as long as they act before the two‑week deadline passes.
Words From the Verge’s Own Product Manager
“Despite being as magical to use as I’d hoped, it was simply way too uncomfortable to wear even for short periods of time both due to the weight and the strap designs. I wanted to use it, but dreaded putting it on,”
Bottom line: the Vision Pro might still hold some tech‑vault promises, but until comfort—and a cure for the buggy side effects—are iron‑clad, many fans are choosing the “refund” route instead of the “wear it” route.
Apple’s $1,000‑Plus AR/VR Rumble
“I’m out of the game because it’s a pain on my wallet and my eyes,”
“I’ll skip this one, but I’m tempted for the next.” – Ortolani
What the Specs Tell Us
- Apple is aiming for a budget‑friendly headset next year.
- Rumors say the launch could land in late 2025, though some sources think it might slip into post‑2025.
- Expect a lighter design with improved eye‑comfort – no more headaches.
- The company could finally turn their pricey tech into something everyone can afford.
Why This Matters
Orange‑eye dramas, lingering headaches, and an $800 price tag – that’s a plug‑and‑play drama for many enthusiasts. Apple’s next step could cut the price, bring a lighter frame, and potentially swap “virtual reality” for “reality of life.” If you’re on the fence, keep an eye on the clock; the watch has already ticked 21 more months.