Temasek & Metric Capital Snap Up Big Slice of Nusr‑Et
Singapore’s Temasek Holding and Britain’s Metric Capital just tipped in a hefty $1.2 billion (roughly S$1.6 billion) on Turkey’s sizzling steakhouse chain Nusr‑Et.
The “Salt Bae” Story
It all started with Nusret Gokce, a former butcher who turned social‑media star after a 2017 video of him salting a steak like a cobra‑winged magician blew up worldwide. The craze earned him 12‑plus million Instagram fans and opened doors to restaurants across the Middle East, NYC and Miami.
The Deal in a Nutshell
- Stake: 17 % of each of Nusr‑Et’s 170 restaurants in 12 countries.
- Payment: S$1.6 billion (≈$200 million) in cash.
- Why it matters: Gives the brand a new foothold in the Asia‑Pacific and European markets.
What’s Next for Nusr‑Et?
With fresh backing from Temasek and Metric, the chain is poised to broaden its portfolio—think more “salt‑drizzle” spectacles, higher‑tier 5‑star diners, and perhaps a dish‑name hinting at the Next‑Gen Salt Bae.
Behind the Scenes
Dogus Restaurant Entertainment & Management, the manager of the 170‑restaurant empire, announced the $200 million upside on Monday.
Stay tuned for more juicy updates—perhaps even an Instagram reel of a steak dropping like a mic‑drop.
