Apple’s 12‑Moon Launch: Which Device Will Grab the Big Stick?
Apple is gearing up to roll out the iPhone 12 line‑up, and analyst Ming‑Chi Kuo has already started whispering what the sales tea‑cup looks like. He predicts the big boy— the 6.1‑inch iPhone 12— will hog about 40 – 45 % of the market, while its teeny‑tiny sibling, the 5.4‑inch iPhone 12 mini, will snag roughly 20 – 25 %. The rest? A smidge‑small slice shared amongst the other models.
Why 5G Isn’t the Magic Spell
Sure, 5G promises to pulse faster than Wi‑Fi 6, but Kuo’s point is simple: price still reigns supreme. Even though the mini is the only one on the budget‑friendly side, people are more inclined to size up. The 6.1‑inch iPhone 12, rumored to launch at $749 (about S$1,000), is the one that’s likely to win the “I’ll pay a bit more for that extra screen time” deal.
History Tells the Story
- When the iPhone XR first hit the scene in 2018, it was the cult favorite and dominated for four straight quarters (https://…)
- 2019 saw the XR top the charts again— still a fan favourite.
- Its successor, the iPhone 11, kept the trend alive, becoming the best‑selling iPhone every holiday week, according to Tim Cook in a January address.
- An Omdia report highlighted the iPhone 11 as the highest‑grosser in early 2020.
In short: history blinks a green light. The bigger display is the go‑to, and the price hook keeps the conversation lively.
Bottom Line: The 12’s Big Screen Will Take the Spotlight
There’s no doubt the 6.1‑inch iPhone 12 is geared up to head the sales rankings, much like its predecessors.
