Apple’s App Store Breaks Records During the Holiday Buying Blitz
Apple just announced that its App Store turned the holiday season into a shopping frenzy. From the nutcracker on Christmas Eve to the first sunrise of the New Year, customers poured a staggering US$1.42 billion (S$1.9 billion) into the store—an eye‑popping 16 % jump over last year.
New Year’s Eve Highlights
- New Year’s Day 2020 (just the first 24 hours): users spent US$386 million, smashing the previous single‑day record and up by 20 % compared to 2019.
- Both figures reflect the way iPhone fans hop from one fantastic app to another as soon as the clock strikes midnight.
Developer Earnings Since the App Store’s Launch
- Since 2008, developers have raked in a total of US$155 billion—a huge chunk of which came from 2019 alone.
- That year’s services boom—Apple Arcade, Apple TV+, Apple News+, and Apple Card—really lit up the marketplace.
Why 2019 was a “Service Revolution”
Apple launched a handful of subscription services that not only added to the App Store’s revenue but also gave iPhone users a menu of fresh content. Think of it as adding a deluxe toppings bar to a classic pizza shop: everyone got a taste of something new.
What’s Next?
Apple’s motto buzzes louder than a holiday carol: the App Store isn’t just for games and apps; it’s becoming the season’s go‑to platform for an entire ecosystem of experiences. Whether you’re a developer looking for a share or a consumer hunting the next big app, there’s a fit for everyone.
