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Apple Joins Forces with TikTok Creators to Drive Sales

Paratu Marke06 mins
Apple Joins Forces with TikTok Creators to Drive Sales

Apple Teams Up With TikTok Stars to Boost Its Pencil & iPad

The Playlist Powering It

Apple has teamed up with popular TikTok influencers — most notably Olivia Rodrigo — to splash new life onto its Procreate app, Apple Pencil, and iPad. The collaboration shines bright in a creative showcase that pairs her latest single, “Brutal,” with the Face‑Mask Illustrations feature.

  • Olivia’s Involvement: She uses Procreate on an iPad, armed with an Apple Pencil, to create custom face masks that sync with the tempo of her track.
  • Procreate Spotlight: The app is promoted as the go‑to platform for sketching and color‑grading, especially when paired with the responsive, pressure‑sensitive Pencil.
  • TikTok Reach: By leveraging these creators’ massive followings, Apple taps into a younger audience that loves to blend music, art, and tech in one loop.

    • Why It Matters

  • Tap, Draw, Repeat: The Apple Pencil’s smooth glide and Procreate’s adaptive Brushes get a blast of publicity, all while fitting perfectly into the TikTok‑camera‑centric culture.
  • Instant Inspiration: Fans see how to transform their favorite songs into the newest digital art trend—think of it as a “cover‑song meets sketch‑session” mash‑up.
  • Number‑Driven Surge: Early metrics show a spike in downloads for both Procreate and the iPad, proving that influencer hype can turn into real sales.

    • A Fun Twist

  • Apple is essentially saying, “Hey, when you’re listening to ‘Brutal,’ just pick up your Pencil—because artistry should always come with a beat.”*

    • And if that doesn’t bring a chuckle or two while you scrawl your next masterpiece, you’re in the wrong app.

    Bottom Line

  • Apple’s collaboration with TikTok creators is a savvy blend of music, art, and tech.
  • The partnership gives the Apple Pencil, iPad, and Procreate a fresh, youth‑friendly buzz.
  • Whether you’re a fan of Olivia’s music or simply love creating digital drawings, there’s a new, stylish reason to upgrade your creative toolkit.

    • AppleApple Joins Forces with TikTok Creators to Drive Sales

    Procreate’s FacePaint Unleashes a Mask‑Making Frenzy

    Ever wanted to turn your selfie into a comic‑style cover? Procreate’s new FacePaint feature makes that a breeze. It lets you craft a custom filter that feels just like the wild overlays you see on Snapchat and TikTok.

    Meet the Mask‑Making Mavericks

    • Fiona Viaje – Gives you step‑by‑step tips on stitching your own illustrated face masks.
    • Braedon O’Brien – Shows folks how to layer colors and textures for maximum jaw‑dropping effect.

    They’ve dropped short, punchy videos—about 45 seconds each—so you can jump right into the action without any hang‑over time. The coolest part? The videos tag along with #BrutalMasks so you’re part of a growing trend that’s all about going bold.

    Why This Matters

    • Procreate keeps staying ahead of the curve by adding features that feel like a cross‑platform party.
    • The new 3‑minute cap on TikTok videos means creators like Fiona and Braedon have more room to show off their artistic flair.
    • Last time Apple tapped TikTok for a product launch was back in November and March—when a handful of online influencers hyped the iPhone 12 mini and AirPods Pro.

    So, whether you’re an aspiring designer or just looking to prank your friends, FacePaint offers a quick, fun way to bring your imagination to life—and it’s all anchored in that unmistakably playful Procreate vibe we all love.

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