Apple Pushes Fitness+ to the Forefront of Its Online Store
Apple has moved its fitness‑centric subscription, Apple Fitness+, to the very heart of its Apple.com homepage, turning a simple scroll into a workout call‑to‑action.
How It Looks
- Right off the bat, a lively promo video greets every visitor, showcasing trainers leading everything from HIIT to yoga.
- At the near‑bottom of the page, Apple invites you to “learn more about Fitness+.” A big, bold link pulls you straight to the detailed subscription page.
- Apple Watch lovers and prospective buyers get a special offer: try Fitness+ for free—because the only thing better than a watch on your wrist is a watch that makes you move.
Why It Works
Apple has cleverly turned fitness into a front‑end hero, so that people who land on its site can’t help but see a compelling reason to lace up those sneakers (or at least put down their phone for a minute’).
Feel the Pulse
This bold move highlights how Apple is blending tech with lifestyle—turning every tap and swipe into a chance to get up and get moving.
Get a Free 3-Month Fitness+ Boost!
Purchase an Apple Watch and, boom, you’re greeted with a three-month free trial of Apple Fitness+. It’s like a free pass to the best gym in town—no blueprints required.
Workout Variety on Wheels
The service boasts 11 different workout styles, ranging from calming yoga poses to heart‑pounding HIIT. If you’re craving variety, you’re in good company. And guess what? New meditations and workouts drop every week, so your calendar never gets stale.
International Expansion
- 15 new regions are now covered—yes, the world’s getting fitter.
- Each spot gets access to Guided Meditations, Group Workouts, and a feature called Time to Walk—the ultimate mood‑boosting stroll.
Pricing & Bundles
At $9.99 a month, Fitness+ is quite affordable. For the most savvy shoppers, it can be bundled with Apple One—think of it as a one‑stop shop for all your tech needs.
Your Next Step
Ready to dive in? Grab an Apple Watch, sit back, and let Apple Fitness+ turn your lunchtime walk into a coded workout session. The only thing better than nine‑iron… is a nine‑iron‑plus—or, you know, nine—plus a free fitness suit.
