Apple Maps Might Just Be “Paid‑Search”–Style
Rumor says Apple’s Maps could start showing ads this year, and it’s not just a tweak on the X‑dotted lines. According to Mark Gurman at Bloomberg, the tech wizardry behind this is already in motion, and we should see it pop up sometime in 2023.
What to Expect
- Ads will appear as paid search results, much like the ones you see in Google Maps.
- They’ll look a lot like the ones rocking the App Store’s search bar—just with a “Your local coffee shop” vibe.
- Advertisers can now rattle on the map, making sure you can’t find your way to the beach without bumping into a “Skip 30‑second ad” banner.
Apple’s Ad‑Money Quest
Apple is pushing to triple its advertising revenue. Gurman mentioned that tighter integration with the iPhone’s map tool will help the powerhouse do just that.
Earlier this year, Business Insider noted that Apple is tightening up its services division, sharpening focus on streaming and, apparently, advertising. Sounds like the company is all set to swap some app-profit for ad‑profit.
Why It Matters
For everyday users, it could mean more faces popping up while searching for directions. But hey—if you’re advertising a delicious local bakery or a quirky art gallery, a Map ad might just be the digital high‑five you need.
Keep your eyes on the next iOS update. Apple might be turning the silent streets of its maps into a buzzing marketplace.
