Olivia Rodrigo Takes Her Music Video to the Next Dimension
Pop sensation Olivia Rodrigo fresh‑off‑the‑press has dropped the track “Brutal” along with a music video that turns your phone into a sci‑fi playground. Thanks to an Apple Pencil and an iPad Pro, the video sprinkles augmented reality (AR) fun right on screen.
What’s Happening in the Video?
- Custom AR Masks: Olivia wears virtual face masks that pop up in a kaleidoscope of colors.
- Apple Pencil Magic: The artist used the Apple Pencil to sketch and animate the AR over the music, giving the whole thing a hand‑drawn, almost “virtual scrapbook” feel.
- iPad Pro Tactics: The iPad Pro acted as the ultimate studio, letting Rodrigo experiment with live AR elements—like a second set of creative eyes.
- Social‑Media Teasers: On Instagram and TikTok, Olivia teased the mask editing process, letting fans glimpse the “back‑stage” AR wizardry.
Why This Is a Big Deal
Now, you might wonder: Why is a pop star doing Apple Pencil‑driven AR? It’s all about blending the real with the digital. By literally drawing her own masks on the screen, Rodrigo blurs the line between her music and the future of video. Catchy beats, personal vibes, and cutting‑edge tech in one bite—perfect for fans who love a dash of tech nostalgia with their pop.
Bottom Line
Olivia Rodrigo’s new video proves that even in a world that’s increasingly virtual, the best pop moments still feel personal. Stay tuned for more AR adventures from the talented queen of teenage heartbreak.
Apple’s Latest Music Collab
Apple’s newest music clip proudly flaunts a “made with iPad” badge, and the company has teamed up with the artist to spotlight the track on its Apple Music Browse section.
Apple’s Artist Collaborations Over the Years
Apple’s knack for teaming up with pop stars has spanned across its devices, platform, and social media. In 2019, the icon teamed with Selena Gomez, who shot an entire music video straight from an iPhone. A year later, Lady Gaga hit the “Stupid Love” track with an equally slick iPhone setup.
Under One Wall Street
- Lady Gaga, Selena Gomez, and Olivia Rodrigo—all share a representation at Interscope Records.
- Interscope also produced the Apple TV+ music documentary “The World’s a Little Blurry.”
