Pepsi Turns the Heat Up with “Press Play on Summer”
In a move that proves Pepsi still knows how to make a splash, the cola giant rolled out a new summer splash called Press Play on Summer. And—hold the kettle— it’s teamed up with Apple to give you free Apple Music for three whole months. Grab a bottle, scan, and you might just be streaming hits all summer long.
How It Works (It’s Like a QR Code Party)
- What’s on the menu? 20‑ounce Pepsi, Mountain Dew, Mountain Dew Spark, Pepsi Zero Sugar, Pepsi Wild Cherry, Starry, and Starry Zero Sugar, plus a few surprise drinks.
- Scan for Sound. Each of those bottles has a QR code tucked on the label. Scan it, and you’re whisked away to a free Apple Music subscription—valid for new customers only.
- Second prizes, because why would you stop at music? The QR can also bring you Beats headphones or a ticket to a live event. Basically, it’s a free treasure hunt for music lovers.
Why The Combo Works
Pepsi’s flavor meets Apple’s tech, making a brand mash‑up that’s hard to ignore. The campaign layers Saturday‑night playlists with soda fizz — a partnership that feels like a Summer Camp reunion.
Ready to Grab Your Free Subscription?
Just pull out your newest Pepsi, pop the bottle open, find that glossy QR code, and scan with your phone. In a few taps, your Apple Music account is ready for all the summer tracks you’ll need to stay on beat.
Remember: it’s only for new Apple Music users, so make sure you’re a rookie in the streaming world. If you’re an existing subscriber, keep enjoying your music and maybe aim for those extra Beats or a concert ticket on the next bottle.
Pepsi’s Summer Bash with Bad Bunny
Pepsi is hitting the streets this summer with a splashy new campaign that starts off with none other than Puerto Rican superstar Bad Bunny. His hit single “Un Verano Sin Ti” topped the streaming charts last year, and now Pepsi is turning that summer anthem into a marketing megaphone.
What’s the Buzz?
- Free Apple Music QR codes: Scan, hit play, and soak in Bad Bunny’s vibes straight from your phone.
- Ads will pop up everywhere—social media, TV, curb‑side convenience stores, and even gas station aisles.
- Spanning the whole season, Pepsi’s rollout will keep the energy high and the cool drinks flowing.
Why Bad Bunny?
With his record‑breaking singles and infectious beats, Bad Bunny is the perfect partner for Pepsi’s “summer of flavor.” His name alone guarantees that viewers will be snapping those QR codes faster than you can say “refreshing sip!”
Take a Scan!
if you’re in a shop, on the road, or scrolling through your feed, look out for the neon QR marks. One quick scan brings you an instant playlist and a taste of Pepsi’s sizzling summer excitement.
