Hey, Apple Fans! Your Today App Gets a Snappy Ad Make‑over
Guess what? Starting in July, the advertisements that pop up in the Today section of your iPhone will get a compact, crack‑open‑friendly upgrade.
What’s the new look?
- Smaller, but fully visible without a scroll‑and‑wait workout.
- Each ad now sports a bright app icon, the catchy app name, a quick subtitle and a big “Get” button that says “Download?”
- The whole thing feels like a friendly pop‑up rather than a giant billboard.
All the juicy details (no, it’s not just a tiny ad)
Earlier, the Today tab’s ads used to be full‑height cards – so you’d have to scroll a few extra inches to know they were there. Now, they’re more like a neat, bite‑size card that sits right where it belongs, ready to catch your eye.
Because Apple wants to keep things smooth, the new format only works on devices running iOS 16.4 or newer. If your phone is on 16.3 or older, the Today tab itself simply won’t show up – no fuss, no drama.
Why the changes?
Think of it as streamlining your browsing so you’re not overpaying with those big, intrusive ads that stretch your scroll. The new layout also gives developers a chance to make their app more visible and download‑friendly.
The Bottom Line
Grab that fresh, compact ad experience next month if your phone is updated – it’s a small change that makes the Today tab feel a bit less like a packing line and a bit more like a friendly marketplace. Happy scrolling!
Apple’s Fresh Take on App Store Ads
Apple’s newest tweak promises faster and smoother ad approval. By letting go of custom graphics, the company wants to cut the red‑tape that often slows things down.
Why the Smaller Size Matters
The new ad format is “compact” – just enough room to grab eyes but not so big that it feels intrusive. This means:
- Higher Visibility – Ads stand out against the regular content in the same section.
- Better User Experience – Less clutter, more relevant promotions.
- Win for Advertisers – Clearer impact, quicker ad turnaround.
What’s Changed?
Apple rolled out these ads on the Today tab last October. Since then, the platform’s been listening to sales teams and users alike, finding a sweet spot that feels native yet noticeable.
Looking Ahead
With the streamlined approval, developers and advertisers can expect:
- Reduced wait times for campaign launches.
- More consistent ad placement across the App Store.
- Enhanced reporting tools to track performance.
In short, Apple is taking a leap toward a smoother, more responsive advertising ecosystem – one that benefits both the App Store’s users and the businesses that help fill it with great content.
