Apple Takes a Bold Step: Removing Vocals from the iPhone 14 Ad
Two months after the launch of the iPhone 14 Plus and the standard iPhone 14, Apple’s advertising team pulled the plug on the sing‑along portion of their campaign. Why? Because the original track, Idris Elba’s hit “Biggest”, raised eyebrows from a very specific lyric element that could spark controversy.
A Quick Backstory
- September Reveal – The ad blew up online, but not always for the good reasons.
- Idris Elba’s Tune – The full version of “Biggest” ticked the scale of pop‑culture appeal.
- Controversy Check – The song includes a line that some listeners dislike, forcing a quick pivot.
Apple’s Decision
The Cupertino-based tech giant decided to drop the vocal track entirely. Think of it like a chef whipping out the sauce heretofore used in a signature dish – they keep the ingredients but ditch the seasoning that might upset a few diners.
Why It Matters
- Brand Image: Apple wants to stay polished and avoid backlash from potentially offensive lyrics.
- Customer Comfort: Removing the phrase reassures users that the brand will respect their sensibilities.
- Creative Process: Even successful ads may need tweaks to keep them in line with a company’s values.
So yes, next time you tune in for an Apple showcase, remember the ad that went from sing‑along to silent‑footsteps. It’s a light‑hearted reminder that even the most polished tech giants sometimes have to take a step back to keep their audience happier.
Apple’s iPhone 14 Plus Ad: The Soundtrack Conundrum
Guess what? Apple’s latest iPhone 14 Plus launch ad is a one‑song wonder. The entire YouTube clip and social‑media teaser is just a repeated loop of the background track, playing over and over until the very end. Even though there are no spoken lyrics or vocal lines in the video, the description still proudly credits Elba for the music.
What’s actually going on?
- The advertisement emphasizes the “biggest launch” of the flagship line.
- It showcases the iPhone 14 Plus’s 6.7‑inch display, a major selling point.
- However, there’s no word on when—or if—any vocals will return to the soundtrack.
Why is this a bit of a puzzle?
While the ad is slick and keeps the focus on the phone’s size and features, the lack of vocal elements feels odd for a brand that loves to build hype. Speculation is flying: will the next version drop a full‑fledged song, or will the background track stay in the background forever? Only time—and maybe a future update—can tell.
Bottom line
Apple’s iPhone 14 Plus ad is all about the screen, but the music—crediting Elba—remains a mysterious, looping soundtrack. No vocal content in sight, nodding a quiet question to anyone hoping for a sing‑along.
