Apple Still Stands Strong in the EU Phone Market
Quick Take: Apple lands the runner‑up spot in Europe’s smartphone scene, and the numbers speak for themselves. The Cupertino giant captured 23% of the market share in 2021, keeping its position solid.
Why It Matters
- Despite fierce competition, Apple’s flagship iPhone saw an 11% growth over the year.
- That boost helped the brand hold its ground against rivals like Samsung and Xiaomi.
- Strategic Analytics’ latest data confirms Apple’s steady climb, proving that the iPhone’s appeal remains fierce.
What This Means for Consumers
With Apple still at the top of the charts, customers can expect the same quality and innovation that has made the iPhone a must‑have. Plus, the brand’s market share growth hints at more upgrades and new models coming down the line—so keep an eye out!
Samsung Grabs the Top Spot in the EU Smartphone Arena
Samsung’s hold on the first place was solid, clocking in at 29% of the market. Yet, there was a 1% dip, making it the lone brand among the top five to back off this time.
Chinese Competitors Make a Splash
- Xiaomi landed third with 20% of the market and a 33% jump in share.
- Oppo slipped to fourth, pulling in 5% of the pie while boasting an astonishing 77% growth.
Realme Makes a Grand Entrance
The India‑based brand dropped in at fifth place for the first time, maxing out a 548% surge and carving up 3% of EU sales.
Overall Market Growth in 2021
Strategy Analytics reports the EU handset market grew by 3% last year.
