Apple TV+ Is Not So Hot After All
Rumor has it that Apple’s streaming arm is burning through cash faster than a fast‑food is a fry‑pocalypse. According to The Information, the service is losing a staggering $1 billion each year.
Why the Losses Are So Nasty
Wayne Ma—yes, that guy who’s the voice of the streaming world—points out that the only subscription service that’s still not profitable is Apple TV+. Even with 45 million subscribers, the numbers don’t add up.
The Cost of Making Reality
- Apple is rumored to spend about $5 billion a year producing content.
- That figure was trimmed to just $500 million in 2024.
So, it turns out that even the King of Gadgetry can’t always keep the streaming kingdom afloat. The message? Even the Apple brand (yes, that shiny logo, not the use of rubber) doesn’t guarantee a streaming win.
Bottom Line
If you’re thinking about jumping on the Apple TV+ train—well, it’s still a train, but it might be a bit of a bumpy ride. The losses are real, the commitments are huge, and the future? That’s the real mystery.
Apple TV+: The Streaming Service That’s Still Swimming in a Sea of Competitors
Tim Cook just had a “budget check‑up” for Apple TV+, and the verdict? It’s under 1% of total U.S. viewing hours. That’s less than a speck in the streaming universe.
Below are the quick deets:
- Apple TV+ 0.97% of U.S. binge‑time (February)
- Amazon Prime Video 3.5% of the same pool
- Netflix 8.2%—the reigning king of the throne.
Ma’s comments highlight a double‑edged sword: although Apple has ticked up its subscriber base, the numbers still feel like a gentle whisper compared to the roaring applause of Amazon and Netflix. The company has spent heavily hunting fresh content, but the return on this binge‑belts investment is still in the flavoring stage.
In a nutshell:
- Apple TV+ is hard‑growing for a spin‑throne
- It’s doing its best to bite the big‑bite offered by Amazon and Netflix
- Tim Cook keeps a close eye on finances—because even the Apple orchard needs a smart allocation of crumbs
All in all, Apple TV+ remains a hopeful little sapling, fighting for its slice of the streaming pie—while the giant tech giants keep the greedy gobble of the market in their hands.
