Apple’s iPhone 14 Strategy: A Bit of a Slip‑up?
According to analyst Ming‑Chi Kuo, Apple’s latest handset plans didn’t bounce off the market as hard as the company expected. The numbers for the iPhone 14 and iPhone 14 Plus have come in noticeably below the more modest iPhone SE (2022) and the iPhone 13 mini, hinting at a cold reception.
Big Anticipation, Small Reality
- iPhone 14 Plus pre‑orders are “significantly lower than expected” – a clear sign that the crowd isn’t as hyped as Apple projected.
- Both models are expected to hit retail shelves upon launch, but current sales figures suggest the demand isn’t scorching hot.
Good News for the Pro Line
On the flip side, the iPhone 14 Pro and iPhone 14 Pro Max delivered “neutral” and “good” pre‑orders compared to their predecessors. The longer delivery windows of at least four weeks are interpreted by Kuo as a sign that orders are still strong.
- Will Apple ramp up shipments of the elite Pro models while trimming the standard ones? The outcome remains a mystery.
Bottom Line
Apple’s strategy for the 14 series shows a mix of promise and caution. The Pro models hold their own, but the more budget‑friendly variants might face a tougher road.
This article was first published in HardwareZone.
