Get Ready for the Biggest Esports Bash in Asia!
In a whirlwind partnership that could rival a villain’s alliance, Esports Entertainment Asia (EEA) and Singapore Cybersports & Online Gaming Association (SCOGA) have teamed up to launch the Asia Esports Festival (AEF). The duo snapped the deal on March 11, 2021 — and they’re already setting the stage for the first-ever festival, slated to light up Singapore this December.
Where the Magic Happened
The ceremony took place at the Suntec Singapore Convention & Exhibition Centre, a venue that’s probably been dreaming of gaming since it opened. The event was graced by Mr. Edwin Tong, Singapore’s Minister for Culture, Community and Youth, along with the Second Minister for Law. Mr. Tong’s key take‑away? Singapore is on the brink of becoming the epicenter of esports. “We’re ready to turn this festival into a full‑blown, game‑raising engine,” he declared. “It’ll inspire our own talent and push the whole region forward.”
Meet the Chief Brain Behind the Festival
Enter Johnny Ong, the mastermind and co‑chairman at EEA. Ong made it clear: the AEF isn’t just a splash event, it’s a decade of planning and hard work (yes, even more than a year). The festival is promise‑packed with everything from fierce competition to entertaining pop‑culture, curated to make millennials swoon and gamers brag.
Highlighting the goal? A mega‑esports event that brings the whole spectrum of cyber‑gaming to life, from fierce tournaments to the cool, living‑world #gaming vibes. Expect to meet:
- Asian and international game developers
- Publishers who love finding fresh talent
- Pro gamers who’ve already broken a sweat in front of thousands
- Industry enthusiasts exchanging ideas over bowls of chips
Next Highlights
Here’s the scoop on how the festival will roll out:
Dates & Venue: December 3‑5, 2021, at the Suntec Convention Centre. The event purports to deliver a multi‑sensory splash — think latest gameplay tech, exclusive merch, and gadgets that would make a robot blush.
Why you should attend: Families, gamers, children, and anyone aged 12‑84 are guaranteed to walk out with the thrill of a lifetime and memories of flipping through a “game‑sized” story.
What’s Next?
After rocking the city of Singapore, the AEF is off to become a playground for the entire region. Upcoming stops include Shenzhen, Kuala Lumpur, Jakarta, Bangkok, and Phnom Penh—plus lots more undisclosed fan‑favorite cities. Imagine giant screen bash and gamer meetup city‑by‑city!
So, mark your calendars, rally your friends, and get ready to experience esports at the very heart of Asia!
Asia Esports Festival: Singapore’s Bold New Frontier
Roland Ong, the visionary Co‑Chairman of the Electronic Entertainment Association (EEA), laid out a game‑changing plan for esports in Singapore and all of Asia. Since its 2019 launch, EEA has been obsessed with building a full‑fledged ecosystem—think arenas, fans, talent pipelines, and a social network—so that every gamer can play, share, and succeed.
What’s the Big Idea?
With an eye on four game‑changing thrusts, EEA is set to:
- Host world‑class competitions (imagine the Asia Esports Festival (AEF) as a mega sports gala that spans the continent).
- Launch entertainment venues across Asia’s gateway cities, powered by the Esports Entertainment Asia Venue Fund.
- Build a Pan‑Asia social platform for gamers to mingle, swap stories, and maybe even find teammates.
- Coach the next generation inside a dedicated training academy, turning raw talent into pro‑level prospects.
Partners Who Share The Vision
In a loud announcement, EEA inked a collaboration with UnUsUaL Productions, the seasoned production house known for turning concerts into fireworks. “We’re turning the AEF into a traveling spectacle that will light up every corner of Asia,” said Roland Ong. UnUsUaL brings the behind‑the‑scenes grunt work—from lighting to sound—ensuring players and fans alike get a mind‑blowing experience.
At the other end of the spectrum, a fresh wave of passion poured into SCOGA, a society founded by gamers in 2008. With more than a million live participants and six million online hits, SCOGA’s mission matches EEA’s: to nurture responsible, sustainable gaming. “We’re thrilled to team up with the AEF and champion an esports culture that’s as honest as it is thrilling,” said Dennis Ooi, SCOGA President.
Bracing With Digital Giants
Even Singapore’s own tech powerhouse, the Infocomm Media Development Authority (IMDA), cheered Gov‑backed esports development. Howie Lau, Assistant Chief Executive, praised the AEF’s use of Singapore’s robust digital infrastructure and regional connectivity as the perfect launchpad for the next esports boom.
Why It Matters
With esports exploding in the region, Singapore is positioning itself as the nexus where talent, technology, and fandom intersect. The AEF is more than a competition—it’s a cultural event, a platform for new ventures, and a launchpad for tomorrow’s star players.
Stay tuned, because the next few years are sure to see Singapore (and Asia) turning screens into stadiums and gamers into household names.
