Green on a Budget? Getting the Planet (and Your Wallet) Close
AsiaOne’s new EarthOne section is launching a fresh focus on environmental stories—because we really care about our Earth and love a good science fact. Browse the new section for eye‑opening pieces that blend data, policy, and real‑world action.
The “Green Premium” Myth
We all love buying eco‑friendly stuff: recycled jackets, reusable water bottles, plant‑based meals. But sometimes the green version of a product feels as pricey as a luxury car. Bill Gates famously called this the green premium—the extra cost that comes with choosing the planet‑friendly option.
So, is the premium real? And who’s actually paying it? Think of it this way: if you’re barely scraping by, the luxury of an ethically sourced cotton tee or a zero‑waste store is probably out of reach. That leaves you with fast‑fashion staples and the temptation to keep throwing that stuff away.
When sustainability becomes a “luxury” that only the privileged can afford, we’re basically talking about environmentalism of the rich. That’s not the kind of progress we want.
Three Ways to Level the Playing Field
1. A Broader Definition of “Being Green”
Being eco‑friendly isn’t just about what you buy. It’s about:
- What you eat (plant‑based meals or less processed foods)
- Your transport choices (walking, biking, or car‑pooling)
- How you consume resources (lower electricity, water usage)
But it also extends to the people who live and work alongside you. That means looking at intersectionality—how race, class, gender, and other identities shape who can afford to be green.
2. Acknowledging and Addressing Inequalities
Singapore’s heat is rising, and not everyone feels it the same way. Workers in low‑wage jobs, like food delivery riders or taxi drivers, might struggle to replace their gasoline engines with electric ones, even if the city offers subsidies. That’s why a climate transition must include support for those who’ll feel the hardest pinch.
3. The Paradox of Affluence vs. Need
In a world where some have plenty of disposable income and others barely meet basic needs, consuming less is as important as consuming green. If a family can’t afford a reusable bottle or plant‑based dinner, it’s unfair to expect them to waste less.
What You Can Do, Regardless of Your Wallet
Small, Everyday Wins
Silently recycle whenever you can, unplug electronics when not in use, and choose public transport when possible. These little habits add up and keep the planet happy.
Advocate for Fair Policies
Push for:
- Subsidies that help low‑income workers transition to electric vehicles
- Support for local grocery stores that stock affordable organic produce
And fair taxes that tax plastic bags or carbon emissions without penalizing the unemployed.
Mentor and Amplify Other Voices
Share resources with friends, host a “zero‑waste swap” day, or spotlight community programs that help people adopt greener habits for low or no cost. Everyone gets a chance to be part of the conversation.
Remember: Sustainable Living Needs Everyone
When the climate conversation becomes a high‑end affair, it alienates half the population. By acknowledging how social inequality intersects with environmental challenges, we can build a future that’s inclusive and greener all at once.
Meet the People Behind the Movement
Bertrand Seah—research assistant at the Asia Research Institute, NUS—championing fossil‑free investment and leading the 350 SG advocacy group.
Woo Qiyun (Instagram: @theweirdandwild) turns climate science into eye‑catching visuals, supporting global climate movements with her illustration talent.
That’s the scoop—keep it in mind next time you check the cart or comb through your inbox on how we can do better for everyone and the planet.
