Women in Singapore: Cash‑Flow Queens & Mom‑Bosses
Picture a bustling Singapore street: you’ll spot a woman juggling a toddler, a pot of rice, a potluck recipe, and a hefty portfolio of stocks all at once. That’s the reality now. Women are as likely to be stacking cash as they are feeding the family.
Yet, even with their financial prowess, the gender wage gap in 2018 stood at 16.3%. It’s a reminder that Singapore still has road‑maps to draw before full equality is the norm.
Happy International Women’s Day (March 8, 2021)!
To celebrate, here are 10 powerhouse women/influencers in personal finance and investing to fire up your money mindset:
- Ashley Tan – Expert on retirement planning with a sprinkle of witty finance hacks.
- Ruth Chen – The real‑life “budget fairy”: turning pennies into portfolio.
- Maria Lim – Rising star in real‑estate investing, loves brunches & brokerages.
- Keisha Wong – A digital‑nomad who shows how to earn while you travel.
- Elise Ng – Crypto‑queen with a tongue‑in‑cheek approach to blockchain.
- Julie Yeo – A clever investor who explains markets with memes.
- Laura Ho – Practical savings guru for millennials.
- Anna Sim – Fellow community leader rallying women to co‑invest.
- Tina Ng – Financial planner who turns numbers into narratives.
- Rita Lee – Founder of a women‑supportive investment network.
Let’s raise a toast (to the bank accounts, of course) to these trailblazers and craft a future where every Singaporean woman can thrive in both the kitchen and the stock market.
1. The New Savvy
The New Savvy: Where Money Meets the Modern Woman
Think of The New Savvy as that chic coffee shop where every drink feels made for you—but replace the espresso with stories about finances, investments, and career moves that are tailored to the modern woman.
What’s on Offer?
- Home & Real Estate – From buying your first apartment to flipping a property, they’ve got the playbook (and the humor to keep it interesting).
- Insurance Tips – Why the standard policies fall short for you, and how to choose coverage that actually fits your life.
- Budgeting Hacks – Quick, clever ways to keep your finances tidy without feeling like you’re living on ramen noodles.
- Lifestyle & Lifestyle‑Budgeting – Balancing the desire for that weekend getaway or spa day with the need to save for the future.
Female‑Focused Topics
They’re not shying away from the issues that hit women hard:
- The intricate world of life insurance for single moms – ensuring your kids have a safety net so you can breathe easy.
- The cost and realities of egg freezing – because planning is a choice and you deserve to know the numbers.
- And so many other stories that are penned from a perspective that feels like a familiar cup of tea on a rainy Sunday.
But It’s Not Just for Her
The content is polished enough that folks of any gender find it relevant—just like a universal playlist that hits a chord with everyone.
In short, the New Savvy is where you can sip a dash of insight, a splash of humor, and a generous scoop of empowerment—all served up in a language that feels fresh, friendly, and downright human.
2. SG Budget Babe
Dawn Cher – SG Budget Babe
Dawn Cher, better known as SG Budget Babe, runs one of the hottest investment blogs in Singapore. She cuts through the jargon and turns finance into a conversation you’d have over your morning coffee.
What She Covers
- Stock investing – with a knack for spotting winners while explaining everything in plain English
- Crypto picks – no more cryptic “HODL” nonsense, just real‑world advice
- Saving & insurance – budgeting hacks that actually make a difference
- Parenting & home – juggling kids, insurance, and the dream of a new house
Why Readers Love Her
- Personal Touch – Dawn shares her own portfolio and even tells you how much she’s willing to pay for a home.
- Real‑life Examples – Every post feels like a friend showing you what’s hot and what’s not in her own life.
- Easy‑to‑Understand Language – No turning into a lecture, just clear, friendly explanations.
- Emotion & Humor – You’ll laugh, learn, and maybe even feel a little proud of how savvy you’ve become!
A Quick Peek at Her Highlights
- Top Stock Picks – Dawn’s go‑to listings for the next big gains.
- Crypto Friday – A weekly rundown of the coins that deserve your attention.
- Budget 101 – Step‑by‑step guides on how to cut costs and boost savings.
- Home Sweet Home – Advice on what to look for when you’re buying a property, plus her personal threshold.
In short, Dawn’s blog is not just about numbers – it’s about turning finance into a lifestyle. If you’re looking to get smarter about your money without feeling overwhelmed, SG Budget Babe is the place to start.
3. Jeraldine Phneah
Meet Jeraldine Phneah – Your Go-To for Smart Money, Green Living, and Real Talk
If you’ve ever wondered where a bright, young woman can combine savvy finance, social consciousness, and a dash of humor, look no further than Jeraldine Phneah. Her blog isn’t just a list of tips; it’s a window into the life of someone who’s already made waves in the world of personal finance while staying true to her eco‑friendly values.
What She Covers
- Politics & Policy: Jeraldine dives into current events with a clear-eyed, informed perspective.
- Personal Finance: From budgeting hacks to investing insight, she shows how to live comfortably without blowing your wallet.
- Wellbeing: Mental and physical health are front and center, because a budget that’s good for the soul is a total win.
- The Environment: Her lifestyle’s footprint is small, and she shares practical ways yours can be too.
Real Life, Real Lessons
Jeraldine doesn’t just talk theory – she lives it. In one of her most popular posts, she lays out the exact steps she took to save $100,000 in just a little over three and a half years. Want to know how? She shows you the savings plan, the budgeting tweaks, and the few small sacrifices that actually paid off.
Why You Should Follow Her
- Smart & Relatable – She’s young, driven, and totally relatable.
- Eco‑Conscious – Think sustainable choices that don’t break the bank.
- Authentic Voices – Real stories, no fluff, a touch of humor that keeps you hooked.
So, if you’re ready for a guide that feels like a chat with a friend who actually knows her stuff, dive into Jeraldine’s latest posts. She’s got the data, the grit, and the green sparkle that’ll make your financial and environmental goals feel approachable and absolutely achievable.
4. Karen Tang
Meet Karen Tang – Singapore’s Financial Whisperer
If you’re wondering who’s the person behind those super‑savvy finance posts, here’s the lowdown: Karen Tang is a certified financial planner who turns complex money matters into bite‑size, laugh‑able nuggets on her own website. Think of her as the Tony Robbins of budgeting—only with fewer motivational speeches and more practical spreadsheets.
What She Covers
- Insurance Planning – Karen breaks down life insurance, health coverage, and that annoying “extra” rider so you won’t be left scratching your head.
- Retirement Strategies – From the basics of superannuation to how to keep your pension growing, she explains it all without turning it into a monsoon of jargon.
- Estate Planning – Ever wonder who gets your house after you’re gone? Karen’s tips help you avoid the “who’s taking the house?” drama.
Why It Matters
Her articles are packed with insights drawn from real‑life tales—her own financial missteps, her friends’ wild adventures, and the endless scenarios she meets as a planner. If you don’t already have a financial personal trainer, Karen’s blog is like a free masterclass on the stuff everyone should be thinking about.
Quirky Extras
Expect a few “who knew?” moments, because the financial world can be surprisingly entertaining. Plus, Karen’s witty style means you’ll be laughing as you learn. You’ll leave each post feeling a bit smarter—and a lot more relaxed about your future.
Takeaway
In short: Karen Tang is your go‑to guide for insurance, retirement, and estate planning in Singapore. Ready to ditch the confusion and start living financially stress‑free? Her blog is waiting—just click through
5. Women Who Money
Why Women With Money Still Feels at Home in Singapore
Even though Women With Money is mainly US‑based, their focus on lifestyle hacks turns out to be oddly spot‑on for Singaporean women. Think budget‑friendly self‑care, and how to keep the squad tight even when wallets differ in size.
Self‑Care on a Shoestring
Struggling to fit a little “me‑time” into a tight schedule? The site drops simple ideas that don’t require a luxury spa subscription.
- DIY spa kits: mix a pinch of essential oil with a latte for an instant “fancy” face mask.
- Home‑made “cheese head” sessions: light a scented candle, play upbeat music, and enjoy a quick 10‑minute unwind.
Keeping Friends Close, No Matter the Budget
The articles touch on maintaining friendships with people who balance different income levels.
- Group spending limits: pick one pool‑party dish and split the bill evenly.
- Swap‑out sessions: organise a mini “swap‑shop” where everyone brings a new-born item for free exchange.
Investing and Property for the Local Scene
Here’s where you might love a Singapore‑centric guide—that feels more like a neighbour’s chat than a distant, high‑falutin guide.
- Local fund options: pick ones that consider property market insights.
- Mindful property buying: evaluate the rental yield vs price growth in your chosen neighbourhood.
Why Read It Anyway?
If you’re after wallet‑friendly tips that feel like a friendly nudge, this site still nails it. Not too complicated, loads of personal flavour, and sprinkled with humour that takes the price‑talk seriously while keeping your mood light.
“Invest with a sprinkle of local knowledge, because Singapore’s market is as unique as your favourite kopi.”
6. The Financial Diet
Meet The Financial Diet: From Blog to Bank‑Bashing Powerhouse
Ever heard of The Financial Diet? It started as a cozy little corner on my (Chelsea Fagan’s) blog and has blossomed into a full‑blown, woman‑run brand that speaks straight to the purse‑tight, dream‑hungry generation. This isn’t your grandma’s investment guide; it’s the voice of young, city‑loving ladies who want to buy a latte and buy a house—together.
What’s the Beat?
- Real Talk, No Jargon: From budgeting hacks to the “why you shouldn’t ignore that 401(k)” session, the pieces feel like chatting over a coffee with a friend who actually knows the financial ropes.
- Life in the Fast Lane: Whether it’s paying rent after a weekend dance class or saving for that dream vacation, the content balances money‑managing and living the good life.
- Inclusive & Relatable: The writers are all real people—young, stylish, and in the middle of a 9‑to‑5 hustle—so you see how your own finances tick.
Why You’ll Love It
Imagine the perfect mix of a hard‑nosed CFO and your favorite TikTok influencer. That’s The Financial Diet’s secret recipe. It turns stiff financial jargon into bite‑size stories that feel both educational and entertaining. You learn how to squeeze every cent out of your paycheck, yet still get to “live” rather than just “work.”
Ready to Jump In?
Click the link, grab your favorite beverage, and dive into articles that promise a fresh take on how to save, spend, and really thrive—when you’re in your twenties or thirties. Cash out of those old rules and tune into a world where finance meets fun.
7. Broke Millennial
Meet Erin Lowry: From Pennies to Profit
Ever dreamed of turning your noodles to naan‑naans—no, seriously—into a real business? That’s exactly what Erin Lowry did, and she’s the grand dame of frugal‑finance chic in the city that never sleeps.
Where It All Began
Picture a fresh‑out‑of‑college grad trudging into a New York apartment with a piggy of loose change. She wasn’t saving for a house; she was saving for something that mattered. That “what matters” turned into “super‑boosting savings and slashing debt.” She began blogging about it, and every penny she counted became a lesson for anyone on a shoestring budget.
The Blog’s Evolution
- Started in 2014 as a penny‑watching blog—simple, honest, and 100% newbie‑friendly.
- Gradually gained traction: now 10k+ monthly readers know how to wield coupons like a wizard.
- Has spawned two books that explain the power of budget spirals—yes, that’s a thing.
- Blog activity slowed a bit, but the archives remain a treasure trove of practical hacks.
Why Her Advice Still Rocks
Ol’ Erin’s page is more than a “how‑to”. It’s a lifeline for anyone who:
- Finds themselves “budget‑battling” in a city that charges a premium.
- Feels the pressure of student loans and credit‑card slopes.
- Believes in “saving before spending” not just as a mantra but as a proven plan.
- Wants step‑by‑step guidelines that make debt feel like a
to‑dolist—no moredebt matrixgloom.
What She Offers
“You don’t need a fortune to make your finances thrive.” She turns spreadsheets into simple teeschematics.
Key Takeaways:
- Zero‑interest credit decks: How to master that sweet 0% APR.
- The 30‑Day Coupon Sprint: A three‑week plan to earn huge discounts.
- Debt Burning Doodles: Visual mapping to track each payment.
- Frugal Food Hacks: Dishes that cost less than a latte—yet taste like a feast.
Bottom Line
Erin Lowry’s story proves that a penny saved can become a pal‑to‑be‑you can finally afford that Home‑Road trip or a year’s worth of subscriptions.
If you’re a millennial in the city, or someone who simply doesn’t want to break the bank, grab Erin’s guidance. She’s not just telling you to tighten your belt—she’s showing you how to make that belt a financial tool. Get ready to laugh at the audit logs and hug your bank account—again—and this way.
8. Financial Best Life
Hey There, Money Mavericks!
Ever met someone who can turn a day of shop‑and‑shop into a smart‑cash lesson? Meet Lauren Bowling, the proud founder of Financial Best Life. She’s a former shopaholic who’s swapped impulse buys for a “save, budget, and thrive” roadmap, and she’s inviting you to jump on board.
Why Lauren’s Blog Should Be Your New Go‑To
- Zero Stress Finance – No jargon, just plain English. If budgeting feels like a tangled knot, Lauren’s posts untangle it.
- Quick Wins – Need to stick to a wardrobe budget? She’ll show you how to keep on trend without draining your wallet.
- From Basics to Brilliance – Learn the ABCs of emergency funds, hit the mortgage game plan, and feel confident about your future.
What You’ll Find Inside the Archives
Think of it as your personal finance Pinterest board: swiping through easy‑to‑follow tips, humorful anecdotes, and a sprinkle of daily motivation. Expect:
- Step‑by‑step budgeting for beginners
- Short, sweet hacks to curb retail temptations
- Stories of sweet successes (and the occasional spillover) from real readers
- Friendly reminders that a dollar a day can actually grow into a savings tree
Ready to Flip the Script?
If you’re just starting your money journey or looking for a friendly guide to master everyday finances, Financial Best Life is the place to begin. Dive in, enjoy, and watch your cash flow turn into a smooth sail – all while feeling like a savvy, stylish champion.
9. Clever Girl Finance
Clever Girl Finance: A One‑Stop Money‑Savvy Hub
Meet Bola Sokunbi—the brains behind Clever Girl Finance and a certified financial education whiz from the U.S. She’s written plenty of books and polished her own blog with everything you need to keep your wallet happy and your future bright.
What You’ll Find At Her Blog
- Budgeting & Saving – Simple, real‑world tips to crack your budget without stress.
- Career Growth – Expert hacks to boost your income and climb the ladder.
- Investing 101 – From stocks to crypto, learn how to make your money work for you.
- Lifestyle & Motivation – How to live well on a budget and stay inspired.
Social Justice & Finance
For anyone passionate about race and wealth equity in America, Bola’s articles dive deep into the economic gap and offer concrete ways to close it.
Fashion Money Chat
Fashionistas, rejoice! Bola brings “look‑good, spend‑little” style tips that’ll keep your wardrobe chic without draining your bank account.
Ready to take control of your finances while staying stylish and socially conscious? Head over to Clever Girl Finance and start your journey today!
10. Ringgit Oh Ringgit
Meet Suraya: The Ringgit Whisperer
When you think of personal finance, your mind might drift toward budget spreadsheets or a banker’s polished talk. But Suraya, a spirited Malaysian blogger, flips that script.
Frugal Fan and Transparent Teller
What sets Suraya apart isn’t just the handy tips she shares—it’s how she wears her wallet on her sleeve. We’re talking real numbers, no fluff. She lays out her monthly earnings, the exact cost of a cup of kopi, and the spontaneous splurges that keep life sweet.
Why Singaporeans Find Her Advice Appealing
- Singapore life often feels like an endless shopping spree; Suraya says, “Who needs that?”
- Her “spend only when you feel the joy” mantra nudges us to question whether everything on the cart is truly worth it.
- She proves you can save in ringgit strictly by being honest about what your bank balance looks like.
Road Trips to Malaysia—And Beyond
Before the pandemic locked doors, many travelers dreamed of exploring Malaysia’s spice markets, jungle trails, and bustling night markets. Suraya’s blog is basically the ultimate tour guide that doubles as a financial planner.
- Practical tips for every travel wave—from budgeting for a backpacker stay to planning a food‑centric weekend.
- For future retirees, her post on “living in Malaysia on a modest salary” gives a realistic glimpse into retirement costs.
From the MoneySmart Pages
First seen on MoneySmart, Suraya’s insights have resonated so far that they’re now part of a global conversation. If you’ve ever stared at a price tag and wondered why you’re so quick to spend, her honest, friendly approach might just be the mirror you need.
Takeaway: A Little Ringgit, A Lot of Life
Suraya reminds us that living on a budget doesn’t mean living bland. Take a page from her, and you’ll turn careful saving into a triumphant, slightly humorous lifestyle.
