Shrink‑flation Got Freaky When KFC Decided to Cut‑Down the Zinger
Ever heard the term “shrinkflation”? It’s the sneaky practice where the price stays the same but the portion gets smaller—businesses make you pay for less.
That’s exactly what happened when Stomp contributor Irene dropped by KFC in Ang Mo Kio on the night of September 11. She was all set for a juicy Zinger & Chicken Special Buddy Meal, but the reality was a touch… less.
What Irene Actually Got
- Only a dragon‑size “tiny shorty drumlet” instead of a full‑size drumstick
- The Zinger burger was totally MIA—popped out of the tray with no taste in sight
- By most accounts, the meal looked like the smallest three‑piece KFC combo in history
The Price Tag—No Discount
Irene paid a neat $28.45, exactly the same as she’d expect for a full‑blown Zinger meal. The only thing that left the table was the portion.
So, was this a case of “shrinkflation”? You bet.
KFC’s Response to a Frustrated Chicken‑Fever Fan
When Stomp reached out to KFC, the fast‑food giant didn’t just shrug and say “meh.” They actually contacted the customer and offered a complimentary feast to smooth things out.
The Customer’s Real Feeling
- Irene’s Tone: “I wasn’t looking for free food—just bigger pieces next time.” She teased that the latest chicken size is “at least 25 % smaller.”
- “Maybe they switched to kampong chicken?” That was her light‑hearted jab at the current portion sizes.
- Rationalizing Fact: “They’re offering the new size everywhere now—so even the free meal at Thomson Plaza had tiny pieces.”
Stomp’s Takeaway
After being given a free meal, the contributor said, “Never mind. It’s okay. It’s free.” Yet the issue lingered—if the new portions truly are smaller, a standard two‑piece meal is insufficient for a decent lunch.
Broader Conversation
In the background, there’s a growing debate on where the “C” in KFC actually stands. Hangry customers are calling out the chain after a recent “chicken‑run‑out” promo, wondering if the brand’s focus has shifted from comfort to promotion.
All in all, KFC’s quick move to hit back with a free meal shows they’re keen on keeping their fans satisfied—just maybe a little more on the calorie—or size—side of the plate.
