Citibank Singapore unveils Citi Plus: the new digital wealth hub for Gen Z
Imagine a bank that feels like your best friend’s phone – 24/7, super slick, and ready to keep your money on track. That’s Citi Plus in a nutshell – Singapore’s first digital wealth solution, designed to shout “I’ve got you” to the next‑generation investors.
Why we’ve built a one‑stop shop
There’s a growing wave of young, affluent Singaporeans who prefer to juggle their finances from a tablet or phone. Citi Plus is built to meet that wave head‑on, offering:
- All‑in‑one dashboard – see your accounts, investments, and market updates in a single glance.
- Automated wealth‑management advice powered by smart algorithms.
- Instant transfers and payments that feel like a click of a button.
- Integrated new and existing products from the Win in Wealth strategy without the hassle of multiple apps.
How it stacks up against the competition
Traditional banks still roll out printed statements and gated platforms, but Citi Plus is a full‑streaming experience. Here’s a quick comparison:
| Feature | Citi Plus | Other Digital Accounts |
|---|---|---|
| Real‑time portfolio updates | Always up to date | 30‑minute delay |
| AI‑driven investment guidance | Customised to your risk appetite | 1‑off advisor call only |
| Fees | Low and transparent | Hidden charges for premium services |
| Customer support | 24/7 chat & voice assistance | Limited to business hours |
Tips for getting the most out of Citi Plus
- Link your other cards to @Citi Plus to streamline all your spending.
- Schedule regular wealth check‑ins to keep your portfolio on target.
- Set up notifications for market trends and account alerts.
- Use the “future‑you” planner to visualise your retirement goals.
So, if you’re in the mood to let your money do the heavy lifting, Citi Plus is the camera‑ready, wallet‑ready solution that keeps you informed without the old‑school paperwork. Time to switch gears and say hello to the future of banking!
What exactly is the growing emerging affluent?
Meet the New Digital Banking Crowd
What’s brewing? A fresh wave of fintech fans who are young, well‑willing, and money‑savvy. These millennial money mavericks boast incomes that often outpace the average, growing portfolios, and a knack for turning ledgers into stories.
Who’s in the “Emerging Affluent” club?
- Assets under $150,000
- Monthly cash flow between $8,000 & $16,000
Why the buzz is louder in Singapore
According to Ashmita Acharya, Citibank Singapore’s retail banking guru, there’s a new boom for digital banking that blends wealth‑management wizardry with investment tools. The feathered generation that grew up scrolling through feeds and sliding through chats is demanding a smoother, smarter experience.
Citi Plus: The Gateway to Golden Goals
Citibank’s latest answer? Citi Plus – a stepping‑stone suite that tips clients into the world of wealth management with a few clicks. Think of it as a VIP backstage pass for your finances.
What’s Inside?
- Custom investment playbooks – tailored to each saver’s curiosity.
- Real‑time dashboards – see your portfolio in a single glance.
- Interactive tutorials – learning finance feels less like a lecture and more like a game.
Bottom Line
No more juggling spreadsheets or flaunting old‑school banking jargon. The new digital banking audience is all about instant confidence, smart growth, and a little bit of fun. With Citibank’s Citi Plus, they’ve got the tools to do just that, turning financial futures into tomorrow’s best stories.
What is Citi Plus?
Citi Plus: Your New Wealth Management BFF
Why you should jump on board
Think of Citi Plus as a Swiss Army knife for your finances—except it’s the only one that actually helps you grow your wealth.
Loaded with Digital Tools
- Citi Interest Booster Account: Hit the right criteria and you could earn up to 2.8% per year—no, that’s not a typo.
- Digital Wealth Platform: Your personal dashboard that turns budgeting, investing, and saving into a game you actually want to play.
- Insurance & Safety Nets: Stay protected so you can focus on the big stuff—like that vacation you’ve dreamt about.
- Financial Literacy Resources: Learn the jargon, master the charts, and finally speak the language of your money.
How it Works
All of the above is delivered right through the Citi Mobile app—so you can manage your portfolio while you’re waiting in line at the coffee shop, or scrolling through memes.
Why It’s a Step Towards Citigold
Sticking with Citi Plus not only grows your savings; it also nudges you closer to becoming a Citigold client—think premium perks, higher limits, and the kind of exclusivity that makes your friends question their own accounts.
Bottom line
Putting all this together, Citi Plus is the one-stop shop for anyone who wants to keep their money safe, growing, and well-educated—without the usual fuss.
What makes Citi Plus stand out?
What Makes Citi Plus a Stand‑Out Choice?
Wherever you shop, whether it’s a tiny bookshop in Kyoto or a sprawling mall in Shanghai, your card’s got your back.
From airline miles to free hotel nights – your card unlocks deals you won’t find anywhere else.
Keep track of your budget without scrolling through endless feeds.
Manage transactions, request new cards, or lock your card in a flash, all from the Citi Plus app.
Modern chip & PIN, plus zero liability on unauthorized purchases.
Why Customers Love It
Need a reservation, a flight up‑grade, or help with a ticket? Just call.
Travel insurance, lounge access, and luxury rewards await if you’re ready to step up.
You’ll earn points when you pay utilities, credit cards, or phone bills—turning routine expenses into rewards.
Free expense reports, employee cards, and integrated online invoicing.
Quick TL;DR
So if you’re tired of the same old card, flip the script with Citi Plus and grab life’s perks—fast and friendly!
Financial Wellness Education
Making Your Money Work—No Boredom Allowed
Say goodbye to dull finance drills. Citi Plus is rolling out snazzy “financial wellness” modules that turn budgeting into a game‑like adventure. These bite‑size lessons are crafted to help you make smart money moves without feeling like you’re stuck in a spreadsheet nightmare.
What’s Inside?
- Easy‑to‑Follow Courses – Guided lessons that walk you through everything from saving for a rainy day to investing for the long haul.
- Quizzes – Quick checks that test your knowledge while keeping the tone light and fun.
- Bite‑Sized Content – Short, digestible bites you can read between coffee breaks.
These tools aren’t just practical; they’re fun. They help you tackle those intimidating topics—think stocks and insurance—with confidence and a dash of humor.
The “Wealth Smart” Guide
Think of it as your personal sidekick in finance. Wealth Smart features:
- Quizzes that keep you on your toes.
- Easy‑to‑Follow Courses that break complex concepts into everyday talk.
- Short Snippets that fit perfectly into your busy day.
With this guide, investing won’t feel like a mystery movie; it’ll feel like a friendly, no‑obligation chat.
Never‑Ending Wealth Digest
Finally, there’s Wealth Digest—a rolling newsletter and video series with fresh content that keeps your financial knowledge sharp. From market trends to simple “how‑to” hacks, this digest helps you make decisions that matter.
So, whether you’re a rookie or a seasoned savant, you’ve got a whole toolkit to build savings, hedge risks, and grow your wealth—all while staying upbeat and in-the‑know.
Citi Interest Booster Account
Boost Your Savings with Citi’s New Interest Power‑Up!
Ever wanted your money to feel a little extra excited? Citi Plus just rolled out the Citi Interest Booster Account, turning those sleepy balances into high‑energy stashes that actually earn more interest.
How the Magic Works
- Earn up to 2.8% APY – that’s the sweet spot for anyone who loves seeing those numbers grow.
- Score it by completing missions like spending, investing, buying insurance, or snagging a home loan.
Mission Breakdown
Think of it like a game: hit three or more qualifying investment moves and you get a 0.6% bonus monthly (roughly 7% a year) on top of your regular interest.
Examples:
- Buy at least $1,000 in funds.
- Purchase $5,000 worth of stocks.
The Friendly Competition
Compare that to a 0.2% per month bonus you’d earn by spending just $500 on the Citi Cash Back+ MasterCard or Citibank Debit MasterCard. The Booster Account? Definitely the smarter, more thrilling route.
Birthday Bonus
Don’t forget – you can enjoy that extra interest boost during your birthday month. It’s like a personal celebration for your savings.
Special Date‑Limited Offer
Until December 21, 2023, there’s no minimum balance fee, so every cent stays yours to grow.
Ready to Power‑Up?
Jump in now, tackle those missions, and watch your account transform into a high‑interest playground. It’s raining savings, and Citi’s the umbrella!
Convenience in investing and insuring
Citi Plus Launches $100 Investment and Insurance Power‑Ups
Feeling a bit shy about putting your money to work? Citi Plus thinks it’s time to knock down the big shiny barriers and let everyone jump in—no treasure map required.
Invest, Invest, Invest!
- Start small, dream big. With the Citi mobile app, you can begin investing in mutual funds at just $100.
- Diversify on the go. From stocks to forex to a sweet mix of investment funds, your portfolio can grow in all directions.
- All in one place. No need to switch apps or juggle spreadsheets—your gear is right there.
Insurance Made Simple and Rewarding
- Find your fit. Browse offers, product catalogues, and bite‑size pro‑tips that speak to exactly what you care about.
- Jumpstart with bonus interest. If you’re ready to lock in a regular premium policy, place a minimum annualised premium of $5,000 and watch that extra interest pop up—like a surprise gift from your own wallet.
- Educational perks. Read quick articles that keep you in the loop and help you master the fine print.
So whether you’re looking to grow a savings nest or insure your future, Citi Plus has pulled a little magic out of its wallet—making the first step both affordable and a blast. Start today, because the future won’t wait for anyone.
Other perks
Meet Your Money‑Goal Sidekick: Citi Plus
Got a savings target in mind? Let Citi Plus be the ultimate cheerleader that keeps you on track. This nifty tool lets you set clear financial objectives—whether it’s stacking up vacation funds, lining up a hefty down‑payment, or just making sure you never skip a coffee bill again—and watches your progress in real‑time. It’s like having a personal trainer, but for your wallet, minus the sweat and awkward sweatshirts.
Why Citi Plus Matters
- Goal‑tracking wizardry: Drag and drop your targets, log your expenses, and instantly see how close you are to turning those aspirations into reality.
- 2% cashback on eligible spend: Every time you use the Citi Cash Back+ Mastercard for your usual and not‑so‑usual purchases, the bank hands you a neat 2% rebate. Think of it as the financial equivalent of a high‑five.
- Special offers & perks: From exclusive dining discounts to free event tickets, your card comes bundled with bonus privileges that keep the good times rolling.
How to Get Started
- Sign up for a Citi Plus membership.
- Log onto the handy online dashboard and set your money goals.
- Activate your Citi Cash Back+ Mastercard and start earning!
What’s the Catch?
There really isn’t one—just a few terms and conditions that keep the offer running smoothly. Make sure you read the fine print so you’re not left wondering why a cashback stepped out of line. Also, max‑out those perks by keeping your spending within the card’s eligible categories.
Want to Know More?
Curious if the Citi Bank Rewards Card is your shopaholic’s dream? Give it a read:
Citibank Rewards Card review: Is this the best card for shopaholics?
Who is suitable for this account?
Citi Plus: Your One‑stop Wealth‑Taming Toolkit
Why the buzz?
Think of Citi Plus as a magic wand for those eager to climb the ladder of affluence – or even a boost for folks who are still building their golden empire. Whether you’re a budding entrepreneur, a dragon‑hoarding investor, or simply want to keep your finances in check, this platform turns your financial chaos into a well‑tuned symphony.
What You Need to Know Before Signing Up
- Age is a factor: you must be at least 18 years old to join the club.
- Every Citi Plus member gets a free monthly waiver of the $15 account fee thanks to the TRB Waiver Promotion. That’s right – you don’t even need a $15,000 minimum balance (credit to the promotion) and this perk runs until December 31, 2023.
- Got your own Nerdy Tax Return (TRB)? Perfect – it’s the sum of your checking, savings, and deposit averages, your investment values, and any outstanding secured loan amounts. Think of it as a “total wealth snapshot” that keeps your account fee merry.
How to Apply (via SingPass or Without)
Using SingPass
- Citi Credit Cards? No paperwork – just hop in, and you’re good to go.
- Singaporeans & PRs? No docs needed – your details are auto‑filled.
- Foreigners? Bring a passport and a proof of address.
- Students? A matriculation card from a Singapore school or an official acceptance letter will do.
No SingPass? No Problem!
- Singaporeans & PRs? You’ll need your NRIC and a proof of address if you’ve moved.
- Foreigners? Passport, valid work pass, and proof of address – check!
- Students? Same as before – a matric card or a solid acceptance letter.
Beyond the Basics
So, what’s in it for you? Picture a platform that not only smooths out your monthly bills but also serves up sage financial advice, custom dashboards, and a quick way to slide all your assets into one neat place. Imagine eliminating the hassles of juggling multiple accounts while gaining insights that help you grow what you already have.
What’s more? The TRB Waiver Promotion means you can keep a comfortable cash cushion without paying extra – imagine that as your “off‑chain” knight in shining armor.
Wrapping It Up
If you’re ready to own your wealth destiny – yes, even if you’re just starting to build that treasure chest – Citi Plus is a witty sidekick you can rely on. Give it a whirl and let your money do the heavy lifting while you focus on the bigger adventures. Try it now, and watch your financial superpowers awaken!
