Crystal Clear: Singapore’s Search for Calm Turns into a Gem‑preneur’s Game
When the mid‑year lockdown rattled the city-state, many Singaporeans swore by the soothing sparkle of crystals. Behind the buzz is Ms Glynis Xie, a 28‑year‑old entrepreneur who turned her love of raw stones into a booming online venture.
From Raw Vibes to Jewelry Jive
Glynis kicked off her Instagram store @goddessgems.sg in November 2019, offering cut‑and‑polished gems for the casual collector. A year later, she added a second line, @kalon.sg, which packages those same crystals into eye‑catching jewelry.
“We’re Bringing the Crown Jewel Home”
“My customers asked for something they’d bring everywhere.”
— G. Xie, The New Paper interview
Her inspiration? A surprising discovery of Reiki—an energy‑healing technique that pairs flawlessly with crystals. Once she wrapped her products in that extra layer of purpose, the response ship sailed.
Sales That Outshine the Pandemonium
- Though promotional efforts dipped during the circuit breaker, sales jumped a whopping 30 %.
- Customers reached for the tangible side of peace, wearing small shards of serenity on their wrists and rings.
- Instant travel‑proved that even digital commerce can sparkle when it’s rooted in genuine wellbeing.
Glynis’s success proves that when people crave calm, a little crystal glint can offer the kind of calm that feels like a hug in a tiny, slotted piercing.
<img alt="" data-caption="Ms Glynis Xie has businesses that sell raw crystals and crystal jewellery. PHOTO: Glynis Xie” data-entity-type=”file” data-entity-uuid=”29021771-fc94-4bf8-bf8f-e20684594c05″ src=”/sites/default/files/inline-images/219531_glynisxie_crystal_tnp.jpeg”/>
Glance into the Crystal‑filled World of Ms. Amanda Lee
I was scroll‑throughing my feed pretty much forever, but there was this quiet boom in followers—no frantic posts, no overnight hacks, just a steady, almost mystical rise. Even while I was practically invisible, my community kept growing.
First‑Time Shoppers: The 3‑in‑10 Surge
- When the government hit that dreaded circuit‑breaker lockout, half my newbies jumped in.
- Three out of ten new customers were eyebrow‑raising first timers—yea, they were captivated by the sparkle.
Why a Shimmy into Crystals?
People were on a whole ‘stay‑home’ soap opera and a bit anxious. They wanted a quick fix for anxiety, relationships, or career fuzz. Crystals—emberled with good vibes—became the shiny ticket to calm.
Meet Glace Crystals
Ms. Amanda Lee hatched Glace Crystals last year, a digital boutique that’s fun like a candy store but for adult‑mindfulness. When the lockdown hit, exactly half of her buyers blinked in from zero to crystal‑loving.
Three‑Month Sales Spike
- Warnings: The sales graph is basically a rising unicorn.
- The boom coincides with a youth trend that’s all about mindfulness and lauding meditation.
- Some folks genuinely reckon that gemstones can coax the “good energy” into their lives.
So, while we all had to pause, a little spark of serenity in a jar kept the sales rolling and the followers folding in, one crystal at a time.
Calming properties
Crystals: The Quiet Superstar of the Pandemic Era
When the world hit pause, people started looking for quiet comfort in the glow of gemstones. Ms. Lee, 25 shared with TNP that the craze was turbo‑charged by lockdowns, as folks chase the soothing vibes crystals are said to bring.
Why the Trend Is Growing
- Online shops like Crystalliac now feature crystals organized by their purported benefits, from mind‑balancing to body‑resetting.
- Almost all buyers are women aged 20‑40, the generation that loves to sprinkle a little sparkle into daily life.
- Price tags vary wildly: a tiny $5 gem can dwarf a pricey $3,000 piece that collectors crave.
- Most palm‑sized crystals shop for around $30‑$150—just enough to add a splash of color to any desk.
The Home Office Pick‑up
With stay‑home mandates in full swing, cribs of crystal lovers have sprouted in home offices and study nooks. Rae Ng, 19, a college sophomore, keeps an amethyst and fluorite by her side whenever she leans on her laptop.
She says, “Staying home more means I’m keen on framing the space with positivity. I slotted a clear quartz near my desk to sharpen my focus.”
Spiritual Shielding, Too
Some youngsters are taking crystal stewardship seriously. Jovelle Teo, 16, runs an Instagram shop, @sglocalwitch, offering gems like black tourmaline and rose quartz for friends and family seeking spiritual safeguarding during the lockdown lull.
“We hand out these crystals to keep people safe,” Jovelle explains. “Even if the metaphysical angle feels a bit far‑fetched, respecting old traditions is key.”
Takeaway
Crystals blend ancient lore with modern aesthetics, turning a home or study into a gentle sanctuary. In a world still adjusting to new rhythms, some folks find solace—and a dash of flair—in the simple, glowing geometry of stone.
