De’Longhi has just announced a new home espresso machine in Singapore, a new global ad campaign, and a new leading man with Brad Pitt.
The La Specialista Prestigio, a premium pump espresso machine will go on sale in Singapore from Sept 3, 2021 for an RRP of $1,599. It’s designed for coffee drinkers who want the most control brewing their espresso, with features such as sensor grinding technology, active temperature control, dynamic preinfusion and a smart tamping station . And yet, it also has automatic one touch recipes for those lazy days.
The “Perfetto” Campaign: Brad Pitt’s Coffee Quest
What’s the Deal?
Brad Pitt’s latest adventure, Perfetto, has him hoofing out on a motorcycle to fetch his go‑to coffee beans straight from the roaster. Once back, Pitt performs the classic “manly man” routine—chock‑af‑in a rugged evening before finally lighting up a De’Longhi machine to brew the freshest cup ever.
Who’s Pulling the Strings?
The whole thing’s been steered by Damien Chazelle, the mastermind behind La La Land. The buzz suggests Brad’s espresso preferences are too hip to stick with the usual Nespresso or, you know, George Clooney‑style smoothness—he demands that artisanal, freshly ground goodness.
Why It Stands Out
Brad walking on a bike, hauling beans—no CGI, no gimmicks.
Classic Brad vibes with a touch of dry wit.
De’Longhi machine under the lens, proving that tech can elevate the everyday.
A Missed Spotlight Idea?
What if Brad had taken a spin right into the Central Perk set, only to be served by Jennifer Aniston?
Bottom Line
Perfetto showcases how a star can pair humanity, humor, and the bean‑to‑cup journey. Brad Pitt’s coffee crusade encourages us to go bold, catch fresh beans, and never lower a De’Longhi—and maybe keep a creative eye open for the next big comedy‑coffee moment.
Published first on Hardware Zone – source: coffeeElectronicsrecipes
