Love Your Lingerie, Not the Brands
Think your bra and briefs need a makeover? Whether you’re hunting for a sizzling surprise for your special someone this Valentine’s Day, boosting bedroom mojo, or just craving everyday comfort that actually supports the curves you’re rocking, consider tipping your chips toward these homegrown Singaporean lingerie labels instead of splurging on those big-name international giants.
Why go local?
- Made for Asians: Our silhouettes don’t line up with the classic Western shapes. These brands design with your form in mind, ensuring a fit that feels as natural as it looks.
- Style that’s got heat: Who says local can’t be fancy? From sultry lace to crisp, subtle designs, the craftsmanship brings confidence and a dash of swagger.
- Support that’s all you: Forget flimsy stock. These labels focus on the real thing—providing the support you deserve for everyday wear.
Ready to get in the groove?
Say goodbye to “one-size-fits-all” punchlines and welcome a wardrobe that celebrates your curves. It’s time to upgrade your lingerie game, one Singapore‑made piece at a time—because you deserve to feel fabulous from the inside out.
1. Perk By Kate
Perk By Kate: Lingerie That Lets You Shine
The Sweet Spot of Style and Fit
Perk By Kate struts into the market with a charming mix of lace and soft baby pink. The designs hit that sweet spot between “feminine” and “girl‑ish,” giving every shape and personality a chance to feel confident and a bit of extra pep.
Got a Little Body That’s Loving Adventures?
Our founder, Kate, is famously petite. Like many Singaporean women, she struggled to find lingerie that actually fits her frame—until she decided to solve that problem for herself and, soon after, for everyone else.
- Custom fit – No more “doesn’t hug the right place” moments.
- Eye‑candy – Soft pink hues that whisper confidence.
- Everybody’s welcome – Curved or straight, big or small, you’ve got a piece that says “yes, I’ve got it.”
A Quick Whiff of Fun
Imagine stepping into your bedroom, slipping into a Perk By Kate piece, and feeling like you’ve just earned a backstage pass to your own confidence concert.
Give It a Try!
If you can relate to the “no‑fit‑found” blues and still want a dash of sexy flair, punch Perk By Kate’s site and let the pink lace work its magic.
2. Susy + Bae
Susy + Bae: A Handmade Lace Lingerie Experience
Created by the ever‑stylish Sheryl Lim, Susy + Bae is more than just a brand – it’s a love letter to the art of lace. Every piece is lovingly hand‑stitched, offering you that perfect blend of elegance and simplicity.
The Signature Vibe
Picture airy, delicate lace that feels like a gentle whisper against your skin. The designs are clean, with:
- Lace trim everywhere – from the inside of a bracelet to the strap of a bra.
- Neutral straps that let the lace shine without shouting.
- Soft, pretty silhouettes that make you feel like a secret heroine.
A Personal Touch
We get that finding the perfect fit can be a quest. That’s why Susy + Bae offers:
- On‑site measurements – book an appointment and get your size just right.
- Custom‑tailored loungewear – whether you’re looking for a cozy robe or a chic set, it’s all about you.
Not sure which style to pick or what size will feel the best? Drop by the store – they’re ready to help you choose the right lace and make sure it fits like a dream.
3. Chaloné
Get Ready to Indulge in Chaloné’s Lingerie Wonderland
Ever wonder what it feels like to slip into a piece of wearable poetry? Chaloné brings that fantasy right into your wardrobe, with flagship stores sprinkled across Singapore and a sprightly pop‑up in Thailand too. Their collection isn’t just underwear – it’s an entire wardrobe of nightwear, each piece designed to make you feel confident, sexy and, frankly, a bit naughty.
Why Chaloné is a Must‑See
- Attention‑Grabbing Awards – The brand’s design genius has earned it plenty of industry accolades.
- Home‑Made in Singapore – You can find a boutique in the city where chic meets comfort.
- Thailand Twist – Pop‑up ventures in Thailand let you experience the brand’s vibe up close, anywhere you are.
Wet Your Thirst with the Seduction Line
The “Seduction” series is where Chaloné’s boldest ideas come to life. Think daring cut‑outs, metallic straps that sparkle, and sheer panels that whisper more than they reveal. Whether you’re strolling into a night out or just dreaming of a cozy night in, the Seduction range promises an electrifying lift to your outfit.
Not Just One, but Many Silhouettes
Chaloné understands that every body is a masterpiece. With a full spectrum of curves—balloon, builder, or minimalist—there’s a style that’s just for you. From the show‑stopping “Angel Wing” to the everyday “Tini Tiny,” each piece is tailored to fit like a second skin.
Finding Your Perfect Match
- Need something cute? Check out the soft‑curved offerings.
- Want to turn heads? The Seduction line has you covered.
- Going for a low‑key look? Go for the understated nightwear.
So next time you’re hunting for lingerie that’s as lively as you are, swing by Chaloné’s Singapore shop or show up at their Thai pop‑up. They’ll have you feeling fabulous, ready to take on the world—one stunning outfit at a time!
4. Naked & Unbound
Meet Naked & Unbound – The Brand That’s All About Freedom and Flair
Hey, trend‑setting gals! If you’re hunting for a line that mixes daring edge with effortless ease, Naked & Unbound should be on your radar.
Why It’s a Must‑See
- Feel Light, Look Free: Their pieces are crafted to keep you light on your feet, so you can strut without a second‑guess.
- Skin‑Play: Think delicate lace, subtle straps, and iconic roses that tease just the right amount of skin.
- Sexy, Not Rebellious: The brand’s vibe is unapologetically bold, yet it keeps the comfort zone intact.
Styling Hacks
Picture a sleeveless halo dress with a lace finish that just soars as you move—cool, right? Pair it with some low‑cut accessories and you’ve got a look that screams confidence, not constraint. The use of roses and straps gives a playful twist, keeping you feeling sexy but never overbearing.
Remember: It’s About The Vibe, Not The Frills
Dress with Naked & Unbound loose in your canvas; let the playful yet tasteful motifs be the highlight. It’s all about lifting your confidence with the best mix of elegance and edgy fun.
5. I’m In
Meet I’m In: The Trendy Brand That’s All About Asian Women
Think of a brand that’s sweet, fresh, and totally sexy, and then ditch the usual “one size fits all” vibe. That’s I’m In – a local powerhouse crafting styles that hug the curves of Asian women just right. Every season comes with brand‑new drops, keeping the lineup fresh and the wardrobe game strong.
Why Everyone’s Obsessed
- Custom‑Fit Designs – No more guessing if a dress will look good on you. They’re tailored for the body shape most folks see daily.
- Everyday Supermodels – Forget the unreal beauty standards; these campaigns showcase real women, making the brand feel like a friend in your closet.
- Local Love – From the design studio to the store board, everything is rooted right here in the community.
Try Before You Buy
Got a size dilemma? No worries – I’m In has two spots where you can get a proper fit check and try on pieces before you commit. Pick the one nearest you:
- Orchard Gateway
- Funan Mall
So, next time you’re hunting for that perfect summer look, think I’m In. Their local touch, real people in ads, and honest sizing are all the perks you’ll need to keep your style game on point.
6. Our Bralette Club
Meet the Brand That Lets Every Woman Feel Cozy
Backed by founder Chow Liying, this lingerie label is all about size‑inclusion. Whether you’re a slender, a curvy, or anything in between, the collection offers comfortable and affordable intimates that won’t break the bank.
Why Every Size Gets a Bow‑Tied Bonus
- All‑Inclusive Sizing – no one gets left out. The range is designed for every shape and curve.
- Nursing‑Friendly Bralettes – easy‑lift lanyard and quick‑access cups for those expecting moms.
- Material Mix‑Mash – from breathable cotton to silky satin, you’ll find a fabric that feels just right.
- Coverage Options – adjust the level of support and coverage based on your comfort preference.
Price Tags that Won’t Make You Cry
Affordability is a cornerstone of the brand, so each piece carries an accessible price point. You get high‑quality support and style without the luxury price tag.
Greensquare & the Bristle‑Borne Recycling Drive
The brand teamed up with local textile recycler Greensquare to launch a recycling initiative. Old bras and bralettes go through a meticulous sorting process before being shipped to communities in developing countries — a win for both women and the planet.
Bottom line? This isn’t just about dressing up; it’s about empowering every woman while caring for the world around us. It’s lingerie that fits, supports, and feels good — inside and out!
7. Bells & Birds
Love & Lingerie: Bells & Birds Break Their Own Rules
When Lingerie Meets Romance
Think of Bells and Birds as the cupid of boudoir fashion. It’s not your ordinary lingerie; instead, they’ve carved out a niche in romantic and sensual sleepwear. Picture a dreamy blend of sharp elegance and a touch of seductive fun.
From Bridal to Bed‑time
Originally, Bells and Birds was all about bridal accessories and robes—making sure brides looked stunning from the aisle to the after‑party. Over time, their lineup has evolved, giving you:
- Slips that flutter like wings
- Robes that keep you snug—and stylish—through midnight
- Bustiers that flirt with your curves in delicate lace or shimmering satin
Designs That Whisper “Wow”
Each piece is crafted with:
- Delicate lace that’s more “soft as a cloud” than “spiffy”
- Lustrous satins that practically glow under the moonlight
- Lovely prints that can trigger a little giggle while you read a book or binge a series
Why You’ll Be All in
Because they’re absolutely irresistible, or as their designers might put it, “We’ve turned romance into a fashion statement.” Whether you’re looking to wrap yourself in a romantic glow after a long day, or want that sultry look that sets the mood for a cozy night in, Bells and Birds has something that feels just right.
Remember: Not exactly lingerie, but it’s all about that sweet, seductive sigh.
This spot in the Nū You and The Singapore Women’s Weekly showcases how a brand can spin an ordinary sleepwear line into something truly sentimental and fun.
