Apple and Mercedes-Benz Team Up to Turn Your Car into a Concert Hall
What’s the Big Deal?
Apple’s Spatial Audio with Dolby Atmos is now officially available in Mercedes‑Maybach cars. Think of it as turning your ride into a private symphony orchestra—no ticket required.
Which Cars Get the Treat?
- EQS
- EQS SUV
- EQE
- S‑Class
These models are the only ones slated to receive the upgrade, and here’s why: Apple says the sound quality will be so crisp it could “outshine a live concert.”
How Does It Work?
Built directly into Mercedes’s MBUX infotainment system, the feature uses real‑time spatial audio processing to create a 3‑D sonic dome around the driver. The result? Music that feels like it’s coming from every corner of the car.
Why Is This a Big Deal?
For a long time, car audio systems have been the “he-he”—good enough to keep you awake. Now, thanks to the collaboration, you can listen to your mixtape on a level that rivals a studio session. Whether you’re driving through the city or cruising on the highway, the experience feels like front‑row seats at a sold‑out concert.
Final Thought
Apple and Mercedes-Benz’s partnership is proof that even car seats deserve a taste of front‑row luxury. So next time you hop into a Maybach, put on your favorite album and let the car fill the room with audio that would make your Spotify playlists jealous.
Revolutionising the way artists create and fans listen
Apple Music & Mercedes-Benz Roll Out Spatial Audio in Cars
Apple’s music head Oliver Schusser has giddy‑over the fact that listeners can now hear the full 360‑degree soundstage somewhere between a BMW and a Beats headset.
Why it matters
“Sound quality is a big deal for Apple Music,” Schusser says. “We’re thrilled to partner with Mercedes‑Benz to bring Spatial Audio natively straight to the car for the first time.” He goes on to add that Spatial Audio is “revolutionizing the way artists create and fans listen to music.”
Experience or explanation?
He even teased that you can’t really explain the experience—you’ve gotta listen for yourself. If you thought music was just a flat, two‑dimensional sound, think again. A Spatial Audio car ride feels like the front‑end is a stage audience and the rear‑end is an autographed vinyl record.
What this means for you
- Immersive soundtracks that turn driving into front‑row concert tickets.
- The first time audio delivers a truly three‑dimensional experience in a vehicle.
- More chances for Apple Music subscribers worldwide to feel the music, not just hear it.
So buckle up: by the time your next car trip hits the highway, your earbuds will be overwhelmed by a music‑vision that feels like an orbit around a synchronized light show—if that’s what you’re after, you’re in the ticket zone.
Mercedes-Benz Cars Get Apple’s Spatial Audio – Now It’s a Reality
Ever dreamed of listening to your favorite tunes as if you were inside a concert hall while cruising? Mercedes-Benz has turned that dream into a sound‑check for the road. If your car already comes with an Apple Music subscription, you’ll now unlock the full Spatial Audio library.
Why It Matters
- Apple’s Spatial Audio mix is exploding in popularity – from pop and hip‑hop to country, Latin, and even classical.
- Mercedes-Benz is the first non‑Apple vehicle to ship Dolby Atmos-enabled immersive audio.
- The pairing shows how hardware and software can be fused to create a truly next‑level in‑car entertainment experience.
Markus Schaefer on the Move
“We’re teaming up to deliver a benchmark music experience that’s truly industry‑shaking,” says Markus Schaefer, the chief technology officer of Mercedes‑Benz Group AG and a board member. “Our cars will be the inaugural non‑Apple devices to bring immersive Spatial Audio with Dolby Atmos into the showroom – and yes, that’s a game‑changer.”
Beyond Sound: Something for Everyone
The expanded Spatial Audio catalog covers a wide spectrum of genres, so no matter which music tastes you have, the ride becomes a sonic playground.
Check Out the Sound Waves
Pop rhythms feel brighter, Latin beats have that smoky allure, and sprinkling in some classical stuff? The result: a soundtrack that follows you wherever the road takes you.
