Walmart Teams Up with Ellen DeGeneres for a Chic New Line
In a plot‑twist that turned grocery aisles into runway shows, Walmart announced on Wednesday that it’s partnering with the ever‑charismatic talk‑show host of Ellen DeGeneres to launch a women’s fashion collection titled EV1. Think of it as the retail world’s version of a late‑night makeover episode—light, playful, and filled with a dash of personality.
What’s In the Box?
- Nearly 60 pieces, from denim to tees that shout “Ellen says…!”
- From accessories that whisper “I’m Erin” to footwear that says “I’m footloose.”
- Every item stays under the all‑time price ceiling of $30.
- New releases arrive each season—because, let’s face it, style changes faster than your shampoo routine.
Why It Matters to Walmart
With an eye toward retaking ground from Amazon and the other fashion giants, this multi‑year collaboration is a strategic move designed to lure in the fashion‑savvy millennial crowd that usually skates past its doors.
Launch Date
Mark your calendars for September 10: that’s when the EV1 collection will debut on Walmart.com and spill into more than 2,300 brick‑and‑mortar stores across the country.
Walmart’s Broader Fashion Strategy
- Enhanced in‑store displays, open floor plans, and snazzy fitting rooms—because no one cares about bland clothing aisles.
- Early this year, the retailer added four private‑label clothing brands to boost sales.
- In November, the company partnered with the department‑store chain Lord & Taylor to secure a unique spot on its online platform.
- Last summer, Walmart scooped up online fashion brands like Shoebuy, Modcloth, and Bonobos to cement its place in the clothing & accessories market.
All in all, Walmart’s new partnership with Ellen DeGeneres could signal a fresh, lighter chapter for where we shop for clothes—no longer just a place to fill your pantry, but also a place where your wardrobe dreams can dock.
