Erin May Joins Apple TV+ as Senior Creative Executive
Apple’s streaming department just unlocked a fresh splash of creative fire—Erin May is stepping in as a Senior Creative Executive. Think of it like adding a new superhero to the lineup, but instead of a cape, she comes armed with a script‑editing saber and a roster of under‑represented stories that deserve a leading role.
Who’s Erin May?
- Former role: Drama Development VP at 20th Television for six years, where she won the championship for turning overlooked narratives into blockbuster prospects.
- New position: Senior Creative Executive at Apple TV+, reporting directly to the head of scripted TV, Matt Cherniss.
- Base: Culver City – she’ll start her new adventure on November 8.
Why This Move Matters
With Erin on board, Apple isn’t just adding a new name to the credits—it’s refueling the creative engine that drives shows to stand out in a crowded seas of content. Her track record for elevating voices that usually get the briefest nod means expectation of bold, fresh narratives that break the mold.
What’s Ahead for Apple TV+
- Immersive, daring dramas with characters that feel like living, breathing humanity instead of generic placeholders.
- A reimagined lineup designed to challenge clichés and keep viewers on the edge of their seats.
- An emphasis on stories that celebrate diversity, moving beyond surface‑level representation to deep, meaningful engagement.
In short, Apple TV+ just hired a creative powerhouse who turns drama into a joyride. Grab your popcorn, because the binge‑worthy universe is set to get a little brighter—one chapter at a time.
Meet the Creative Dynamo Behind Your Favorite Shows
When you’re binge‑watching nightly shows, you’re likely unaware of the mastermind steering the plot twists and character arcs. That’s May—the woman whose portfolio includes epic series like Shots Fired, Our Kind of People, and Washington Black. Before stepping into the world of 20th Television, she sharpened her skills at Fox Networks Group, walked through the halls of CAA, and even dabbled with Anonymous Content.
Her Path to Stardom
- Interning with Legends: She honed her craft under the watchful eyes of industry stalwarts like John Davis and Dan Lin.
- Academic Roots: She earned a degree from Harvard University, proving that top-tier thinking translates to top-tier television.
- Career Moves: From Fox Networks Group to CAA, her journey is a testament to hustle—catch her in the next episode of her career saga.
Apple TV+ is Throwing a Party (and You’re Invited)
New Apple device owners get 3 months of free streaming; it’s like a trial run through the premium world. After the honeymoon phase, the monthly cost is a modest $4.99—the price of a fancy coffee plus the joy of watching binge-worthy pros on every screen.
- Fresh Add‑Ons: Dive into Finch, Dr. Brain, Swagger, Invasion, and the smashing finale of Ted Lasso.
- From science‑fiction to heart‑warming comedy, there’s something for every taste.
- Why wait? Hit play and let Apple serve you the show buffet you’ve been craving.
So whether you’re a fan of May’s brilliant storytelling or the cushy perks of Apple TV+, remember that behind every great show lies a creative who’s worked away from the spotlight—sometimes with a quick coffee, always with a vision that keeps us all glued to our screens.
