Gerber’s New “Spokesbaby” Takes Down Syndrome Right Onto the Spotlight
Gerber, the familiar name on every baby‑food shelf, has just crowned an 18‑month‑old with Down syndrome as its 2018 Spokesbaby. The 18‑month‑old—Lucas Warren—stepped into the spotlight after winning a photo contest that saw over 140,000 bright‑eyed submissions. His smiles and joyful energy captured the hearts of the company’s team, professional and parents alike.
Luke’s Winning Photo
The picture that won Gerber’s hearts showcased Lucas’s radiant expression. “Every year, we pick the baby who best embodies the spirit we’ve had for decades—that every baby is a Gerber baby,” says CEO Bill Partyka. “Lucas is a perfect fit.”
How the Contest Came About
- Gerber launched the contest in 2010, but baby photos have flowed in from parents for about 90 years.
- In 2007, Swiss giant Nestlé acquired Gerber, adding a global scale to the brand’s mission.
The Prize
Lucas and his family will be awarded $50,000 (around $66,274 Singapore dollars). Lucas is set to become a frequent guest on Gerber’s social media – a front‑seat ride creating smiles across the globe.
Why This Matters
Lucas was born with Down syndrome, a condition caused by an extra copy of chromosome 21. The CDC notes that roughly one in 700 U.S. babies are born with this genetic difference. The extra chromosome changes brain and body development, leading to both mental and physical challenges.
Lucas’s mom, Cortney Warren, said the announcement is a “proud moment” that opens a platform to spread joy not just to those in the line‑up but also to people across the country. “It shows that acceptance and support matter hugely, and that anyone can help change the world,” she added.
Down Syndrome Foundation Reacts
Michelle Sie Whitten, president of the Global Down Syndrome Foundation, expressed delight. “Choosing Lucas sends a message that babies with Down syndrome aren’t different from typical babies – they’re just as adorably perfect,” she said. The foundation relentlessly pushes for better medical research and education for people living with Down syndrome.
