Family Feud Over Gucci’s Hollywood Portrayal
The Gucci clan is boiling over after Ridley Scott’s new film, which opened across the globe last week. With the likes of Lady Gaga, Adam Driver and Al Pacino front‑lining this dramatic saga, the family finds themselves turned into characters that don’t quite match the real story.
The Big Claim: “True Story”?
According to the estate of Aldo Gucci – the influential 90‑year‑old Italian who turned a modest Florentine house into a worldwide powerhouse – the film is anything but accurate. They say the production “did not bother to consult the heirs” before slipping in a narrative that paints the Gucci dynasty as grunt‑like outlaws.
“This is extremely painful from a human point of view and an insult to the legacy on which the brand is built today,” the heirs declared in a statement.
Male‑Centric Misrepresentation?
Next on the family’s gripe list is Lady Gaga’s portrayal of Patrizia Reggiani. The actress is cast as a lone survivor navigating a macho, chauvinistic corporate world. The family, which remembers that Genoa‑born Gen‑1980s saw plenty of women in powerhouse roles—both family members and outsiders—argue the film is far from the truth.
Boxing the Gucci Brand?
Now that Gucci is part of the French luxury giant Kering, the family’s connection to the house is essentially history. They remain ready to take “any action necessary” to protect their name, image, and dignity.
- Aldo Gucci’s 30‑year tenure as president.
- The 1995 murder of Maurizio Gucci by an assassin hired by Patrizia.
- The film’s bold, “blazing” Italian flair, as praised by Jeremy Irons.
In short: the family feels betrayed by a cinematic tale that favours drama over truth. They’re hoping for a respectful rewrite—or at least an apology—before the next Gucci ad campaign goes live.
