Apple’s App Store Review Takes a Holiday Mugshot
Hey, developers! Apple’s letting you in on a little holiday secret: the App Store review process is slow‑mo‑ming during the festive season. From December 20th to the 26th, reviews may take longer to finish, so don’t be surprised if your app gets a bit of extra patience time.
Why the Tardiness?
Back in the day, Apple would shut the whole App Store for a Christmas hiatus, meaning no new releases could sneak through. As the season perks up, they’re now open for submissions, but the reviews are still busy working through the pile. Think of it as a full‑body holiday workout for every app in the queue.
What Should You Do?
- Kick off updates early: toss your improvements into the pipeline before the December rush.
- Pre‑season prep: make sure your app’s polish is all set—no last‑minute bug squashing.
- Sensitive releases? Submit sooner than later to dodge the extended review wait.
The Countdown
Apple’s “holiday window” stretches from December 20th to the 26th. That means that any submissions sent during the weekend can still be reviewed, but expect a slight delay.
Bottom Line
It’s an extra bump in your timeline, but a bit of a win: you can launch your game with a timely festive touch—just make sure you hand it in early enough to hop past the holiday queue line.
Developers like to offer promos, services and sales when it’s December because people will be getting new devices and gadgets and other stuff like an App Store Gift Card and more on Christmas, so developers are looking to make the most out of the holidays with their promotions.
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App Store, Apple
