Huawei CEO Ren Zhengfei Gives Honor Employees a Rally‑Cry Before the Hand‑Off
What’s Happening?
Huawei’s big boss, Ren Zhengfei, just threw a heartfelt pep‑talk to the teams behind its popular Honor brand. With the company selling the sub‑brand to a new outfit called Shenzhen Zhixin New Information Technology, the aim is to keep shoring up parts that have been hit hard by U.S. sanctions.
Why the Shake‑Ups?
- The U.S. has slapped a series of heavyweight restrictions on Huawei, claiming it’s a “national security threat.” Huawei insists that’s a fluff story.
- Ren said the shoves of sanctions feel less like a fine and more like a bull charging at the company’s gates.
- Without the ability to source key components, Huawei’s flagship production line is stuck in a slowdown.
Impact on Honor
The big news for Honor is that millions of staff worldwide—who run agent and distribution circles—might lose their gigs as the sales net slims down. Ren’s message? “Let’s not throw innocent people into the rough waters just because we’re in a rough patch.”
How Big Is Honor?
In the last quarter from July to September, Honor hand‑sold 26 % of Huawei’s 51.7 million smartphones. The lineup also ticks off laptops, tablets, smart TVs and accessories.
Battle in the Marketplace
While Huawei’s rivals watch ears out, expecting to gobble up any market share left open by the muffled output, Honor has a chance to revive its own production to stay in the game. One analyst from Counterpoint Research says that could keep the brand from fading into oblivion.
Ren’s Call to Arms
Ren wrapped up his speech by advocating a dramatic “divorce” from Huawei, encouraging Honor to rise like an overnight contender: “Think bigger—be our biggest competitor after we split. Topple Huawei? That’s your rallying cry.”
(+ Bonus: The Ultimate Reality Check)
In short, the next chapter for Honor is either a survival story or a new bro‑brand saga where that next generation of smartphones gets released with their own identity.
