IKEA & UNYQ Join Forces to Grease the Gaming Wheels
What the Swedish “household wizard” is cooking up
This year, the iconic home‑furnishing brand IKEA is partnering with UNYQ – a custom prosthetics maker – to bring science‑backed comfort to gamers. The duo’s first collaborative line, named UPPKOPPLA, draws inspiration from IKEA’s playful “assembly” spirit.
Meet the gear that’s as functional as it is funky
- Desk & Wrist Supports – Adjustable, 3D‑printed pads that keep your elbows and wrists in the sweet spot.
- Textured Keycaps – High‑contrast grips and a touch of tactile delight for those frenetic button‑mashing sessions.
- Bungee Mouse‑Cord Tidy‑up – A clever elastic strip that keeps cables from turning into game‑breaking hazard.
The launch and the plus‑points
These pieces will debut in 2020, but the real magic lies in how you’ll buy them: through a dedicated IKEA‑UNYQ app. The app will not just handle orders; it’ll also track your posture and biometrics, letting you tweak the setup on the fly.
Industry voices on the future of esports
Michael Nikolic, IKEA Sweden’s creative lead, called the move a “full‑potential” unlocking moment for the global gaming community. He noted that gamers are a diverse group, spanning ages and roles – for some, it’s a full‑time gig, not just a hobby.
One hilarious aside
Anyone who plays with a wireless mouse? They’re basically playing “Survivor” – can you keep the cord from becoming a plot twist?
UPKOPPLA, UNYQ and IKEA: Making Gaming Feel Like a Hug
The idea behind UPKOPPLA is simple: let everyone—especially those with disabilities or injuries—dig into the digital realm without turning their hands into a torture device.
Why the Need?
- Repetitive finger twitches in video games can turn your wrists into a chew‑marinated steak.
- Posture mishaps? Yup. Sit long enough and you might find yourself looking like a flat‑backed statue.
- That’s why UPKOPPLA is geared to reduce the strain, while also tucking its carbon footprint into a reusable business model.
Enter The Friendly Neighbor: IKEA
UNYQ’s CEO, Eythor Bender, says:
“With IKEA by our side, we’re remixing a long‑time concept and gearing it up with fresh tech. Every person’s unique challenges fuel UNYQ’s brains, and we can’t help but feel we’re on the same page as IKEA—both are all about simple, lasting solutions.”
In other words, the famous flat‑pack brand is teaming up to strike a new beat in the world of ergonomic gaming.
UNYQ: The Ninja of Prosthetics
UNYQ is a global whiz with:
- Prosthetic covers that snuggle over existing gear like a cozy hoodie.
- Spine‑wear “corsets” that keep your posture in check even when you’re dominating a final boss.
- Lots of colors, shapes, and textures so your gaming style can pig out on personality.
From Japan to Malaysia, UNYQ’s offices worldwide are ready to hook up with local gamers and surgeons alike.
So… Who’s IKEA?
We all know IKEA. From their light‑bulb‑smart shelves to their infamous meatballs, the Swedish company delivers budget furniture that sometimes feels like it’s made of paper, but it’s still beloved worldwide for its affordable aesthetics… and that peculiar resilience you get when a door handle suddenly gives up.
Again, What’s The Bottom Line?
UPKOPPLA + UNYQ + IKEA = a future where gaming is gentler, greener, and more inclusive—all while keeping your hands and posture happy.
Got questions? Drop a line to [email protected] for the inside scoop and a few more jokes about IKEA’s “unreliable” door frames.
