Impossible Burger Breaks New Ground—First Asian Launch at 7‑Eleven Singapore This May

Impossible Burger Breaks New Ground—First Asian Launch at 7‑Eleven Singapore This May

7‑Eleven’s New Plant‑Based Breakthrough

Ready for a taste‑bud adventure that even the Slurpee can’t beat? 7‑Eleven in Singapore just added the Impossible Burger to its shelves, hitting more than 300 stores. Imagine slipping a plant‑based patty into your lunchbox at the speed of a morning commute.

What’s on the Menu?

  • Mushroom‑powered patty: A sautéed white button mushroom filling that’s both meaty and guilt‑free.
  • Garden‑fresh spinach: Tiny flecks of green that keep the burger feeling complete.
  • Light sour‑cream drizzle: A subtle splash that lifts the whole experience.
  • Pillowy buns: Soft, buttery buns that make every bite feel like a small bite‑of‑cloud.

Inside the 7‑Eleven Buzz

Impossible Foods’ Singapore country boss, Laurent Stevenart, told “We’re thrilled to bring our plant‑based food to places where people normally grab chicken or beef – that’s the heart of what we do.” If you’re a fan of plant‑based burgers and live in Singapore, you’ll now be able to snag one from a store in your neighborhood, no cooking required.

Why It Matters

This launch is historic: for the first time in Asia, the Impossible Burger is available in a mainstream convenience‑store chain. It means zero‑plastic packaging, zero‑cooking worries, and zero‑taste when you’re in a rush.

So next time you’re craving something quick, remember – you can now have a plant‑based burger that’s as easy as grabbing a Slurpee. The future is looking… verdantly delicious.

Impossible Burger Hits 7‑Eleven for a Quick Bite

In a bold move that’s sure to stir up the lunchroom, Impossible Foods has dropped its ready‑to‑eat Deluxe Impossible Burger into 7‑Eleven aisles. The pre‑made marvel can be heated up in under a minute—just a quick microwave session—and you’re in business, whether it’s a mid‑day lunch or a midnight snack raid.

Pricey, but Totally Worth It

For just $5.90, or $7 if you snag the Saver Combo that comes with a bottle of Glaceau Vitamin Water, you get a plant‑powered dinner that tastes, smells, & looks just like real beef. It’s the same humble hero you’ve seen in Starbucks’ Impossible Rendang Pie or homemade Impossible Butter Masala Meatballs—now in your pocket.

Why It Feels Like Real Meat

Impossible’s secret sauce? A blend of soy, peas, and a sprinkle of soy lecithin that mimics the crunch and juiciness of cattle—without any cattle at all. The Deluxe burger is a delicious, sustainable tribute to all the beef lovers out there.

Where and When to Grab One

  • Available in select 7‑Eleven outlets.
  • Launch date: May 26, 2021.

First seen by Geek Culture, this launch is a win for those who crave a satiating bite without the guilt. Grab your burger and make your late‑night munching mission a tabletop triumph!