Why the Social Media Queen Is Unplugging From TikTok
Jamie Chua, the 47‑year‑old fashionista who once channeled her inner Beyoncé for 12‑hour TikTok marathons, has finally decided to call it quits. She spilled the beans on a recent podcast with American socialite and author Paige Parker, who landed in Singapore with her billionaire husband, Jim Rogers, more than a decade ago.
Key Takeaways from Jamie’s Podcast
- Time‑consuming grind: Jamie admits she once filmed for 12 hours straight, only to hear “nah” from her inner critic.
- Kids in the mix: “He had to set off a ‘no‑TikTok’ day,” she joked, hinting that her two little ones kept her accountable.
- Not a trend‑setter: “I’m not a dancer, and I’m not a follower of every viral craze.” This explains why her recent posts feel more life‑hearted than chase‑for‑likes.
- Mental toll: “The mental strain is real.” She confessed that the constant dance‑and‑laugh routine began to feel like an escape rather than a fun hobby.
- Hilarious edits: “My god, I hate changing a clip 12 times for a single video!” She laughed about the absurdity of TikTok’s fashion challenge trends.
With more than 250,000 followers and 2.3 million likes, Jamie’s feed still packs charm—just without the 360‑degree smiles she once craved. She’s become a pro at striking the perfect balance between confidence and self‑care.
Resetting the Instagram & YouTube Vibe
While she still owns a mega‑follower squad on YouTube (518k) and Instagram (1.2 million), Jamie says the focus has shifted from chasing “triple somersault” dances to creating content that genuinely feels good.
Future‑Forward: NFT Series & Digital Art
Jamie isn’t stepping back completely. She’s venturing into the world of Non‑Fungible Tokens (NFTs), carving a niche that’s all about her “digitised world” and cherished objects. The first NFT collection—Doll House—went live on Rara in July, and she hints at a second series still under wraps.
Final Word on TikTok Trends
When Parker asked if she wanted a particular TikTok trend to end, Jamie’s answer was a playful “yes”—ended with a wink that she was only joking. She emphasized that authenticity trumps trends: “I want people to follow me for who I am, not for what I own.”
Wrap‑Up
Jamie’s podcast, running steady for 48 minutes, mixed light‑hearted banter with serious insights: from her daily prep routine to misunderstandings about her Birkins. The episode title, Beyond the Birkins, echoed her desire to move past the hype and focus on what truly matters.
In short, Jamie Chua is trading TikTok’s endless scroll for a more flexible life. She’s still a trendsetter in her own right, championing style, sparkle, and a dash of digital innovation—all while keeping it real and a little witty.
