Janice Wong’s New Scoop‑Stop: Softhaus
Think of a place where cherry‑pink walls, neon‑yellow accents, and a splash of turquoise make you feel like a kid on a candy‑laden playground. That’s the vibe Softhaus is aiming for this August at Great World’s Basement One.
Why the name Softhaus works
“Softhaus” isn’t just a cute portmanteau of “soft” and “haus” (house). It’s a promise: every scoop, splash, and swirl will feel like an embrace. The shop banks on a multi‑sensory experience that celebrates togetherness — a happy place for everyone, from the first lick to the last bite.
Design that’s pure delight
- Pastel pink & yellow bricks that say, “come in!”
- Bright reds, turquoise, and cobalt palettes that pop like confetti.
- Glimpses of playful digital motion and animated treats flickering across the walls.
Tech that keeps the chill lines short
Forget standing around while the ice cream gets puddled. Softhaus has its own mobile check‑out page that lets you glide through payment faster than the ice cream cracks melt in your mouth. Plus, the shop’s integrated digital displays keep the line dancing like a well‑organized conga.
What we’re waiting to taste
Beyond the candy‑cartoon interior, the real star of Softhaus is the ice cream itself. Janice Wong’s signature creativity turns each flavor into a mini‑art piece—think saffron tangerine, coconut-curry swirl, and even her quirky “Ninja‑sugar” blend. Every scoop is promised to bring a burst of flavor that’s as bold as a headline but as gentle as a warm hug.
So if you’re craving a dessert that feels like a celebration, keep an eye on August. Softhaus is not only a new donut, a new mocha, or a new dessert—it’s Janice Wong’s invitation to a taste‑party where everyone’s invited.
Below is a playful, human‑style rewrite of the ice‑cream advertisement, complete with HTML formatting for a clear, engaging structure. No code blocks or server‑side scripts—just pure, sweet prose in format.
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Ready to Taste 16 Heavenly Flavours?
Picture yourself scooping into a universe of flavors that feel like a tropical adventure in every bite: Mango Tango, Banana Bender, Passionfruit Punch, and even a keto‑capable Chocolate Sorbet. If you need something that screams botanical bliss, grab the Pear‑Thyme‑Honey‑Eucalyptus—it’s like a forest in a cone.
20 Toppings & Extras to Blissfully Top Off Your Scoop
- Freshly baked macarons (because who can resist that crunch?)
- Pop‑corn that whistles with every bite (talk about that popcorn‑a‑cookie vibe)
- Hand‑made chocolate squares, each a tiny edible hug
- And many more – from caramel drizzle to nutty clusters
Where to Deliver Your Scoop: Cone, Cup, or Sweet Nostalgia?
You can opt for a classic waffle cone that snaps with every bite, a sleek cup for the on‑the‑go type, or, if you’re feeling nostalgic, a Singapore‑style twist: your cone gets a soft, rainbow‑coloured bread sandwich. One bite, and you’ll be transported to the bustling hawker centres of Singapore—only the only thing you’ll be sweating over is the next topping.
Enjoy this feel‑good, carefree spin on the original announcement—no technical fluff, just a delightful invitation to indulge!
Softhaus: A Scoop of Inclusivity
Ever wondered how to make everyone feel welcome at dessert time? Softhaus just nailed it. They’ve started tossing plant‑based milk and sugar substitutes into their lineup, so that whether you’re lactose‑free, vegan, or just curious, you can still indulge in their creamy delights.
Janice Wong’s Sweet 14‑Year Journey
“After 14 years of turning the world of ice‑cream on its head, even when the market was a bit of a roller‑coaster, we finally spotted the perfect moment to launch a fresh concept,” Janice Wong shares. “It’s a real nod to how the Janice Wong brand has grown and evolved.”
With the backing of new partners at Vertex Ventures SEA, Softhaus is eyeing a global mission: to spread blissful bites of their signature treats worldwide, one scoop at a time.
What’s on the Menu?
- Plant‑based milk options—hello, dairy‑free delight!
- Alternative sweeteners—sweetness, but kinder to your waistline.
- Classic & adventurous flavors that cater to both purists & explorers.
And if you’re feeling the urge for something extra whimsical, keep your ears open for a Minions‑themed high tea arriving at Janice Wong’s 2am dessert bar.
Why It Matters
Beyond the flavor, this move shows Softhaus’s commitment to inclusivity. Everyone, regardless of dietary preferences, can scoop into joy.
Stay tuned for the next exciting chapter—every ice cream scoop promises a little wonder and a whole lot of happiness.
